Estate Agency X Podcast - Rethinking Agency Agency Since 2017

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In this Estate Agency X Podcast, join host Rob Brady as he sits down with Aaron Kirk from the Property Cloud as he shares his journey of leaving behind the traditional estate agency model and venturing into a digital future. Discover the reasons behind his decision, the impact it had on his mental health, and how he successfully expanded his business without the need for multiple offices. When Aaron realised that the long hours and high-pressure environment of his previous job were taking a toll on his well-being, he made a significant change. He decided to, after just buying a bigger house, set up his own estate agency, prioritising a healthier work-life balance and a more personalised approach to client service. Initially, Aaron faced challenges as he navigated the complexities of starting his own business. He quickly realised that traditional methods like door knocking and relying on old clients were not the only strategy and embracing technology became essential, prompting him to adopt new digital strategies to attract clients and provide a better experience.

He shares the importance of building trust with clients, offering exceptional service, and always putting their needs first. By leveraging technology and embracing remote work, Aaron successfully established a strong client base while working from home. As the business grew, Aaron discusses the process of onboarding team members without a physical office, utilising communication tools like WhatsApp, and implementing Lifesycle technologies for better operations. Looking towards the future, Aaron remains committed to staying ahead of industry trends and exploring the potential of AI technology. He emphasises the importance of utilising technology as a tool to enhance productivity and client interactions, rather than fearing it as a replacement for human connection.

Aaron's journey showcases the transformative power of digital expansion in the estate agency industry. By embracing technology, prioritising client experience, and maintaining a healthy work-life balance, he has achieved personal and professional fulfilment. Join us for this episode as we delve into Aaron's inspiring story and gain valuable insights into the changing landscape of the estate agency business.

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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In this episode titled "From Old School to High Tech," host Mark Burgess interviews Elliot Lamerton and James Burgess from Elliot Lee Estate Agents. The discussion revolves around the journey of the agency, which went from a traditional estate agency business to a technology-driven one, resulting in streamlined systems and processes that empower their team to have more meaningful and rewarding work. The conversation covers topics such as how the agency recruits and builds a team from the ground up that stays, the challenges they faced during the transition, and the benefits they have seen since embracing technology. Listeners will learn how Elliot Lee Estate Agents has transformed their business by leveraging technology to automate time-consuming administrative tasks, freeing up their team's time to have more meaningful conversations with customers. The result has been a more efficient and effective team that can provide a better service to their customers, resulting in increased customer satisfaction and loyalty. If you're interested in learning about how an estate agency has successfully embraced technology and transformed its business, this is an episode you won't want to miss. Tune in to hear them share their journey since 2004, and the valuable lessons they have learned along the way.

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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Welcome to the Estate Agency X podcast, where we bring you the latest and greatest insights from industry experts. In this episode, Rob Brady hands over the reins to Mark Burgess as he sits down with two incredibly successful entrepreneurs, Matt Giggs and Dave Gibbons. Matt Giggs shares his journey from the corporate world of agency to becoming an independent estate agency business owner. He discusses the process of getting his business to run without him and the steps he took to partner with other agency owners within the Giggs Group. Mark delves into how Matt managed to create a successful business that he no longer needed to be constantly involved in, and how other business owners can replicate his success. In addition to Matt's story, Mark also explores Dave Gibbons' journey from purchasing an estate agency business to building a team around him that could operate the business without his constant involvement. Dave discusses how he learned to be an agent and the processes he implemented to ensure his business continued to grow and flourish. Whether you're a business owner looking to step back and have a business that you're not constantly involved in, or you're simply curious about how successful entrepreneurs operate their businesses, this podcast is a must-listen. Join Mark, Matt, and Dave as they share their expertise and experience in "The Art of Letting Go: Extracting Yourself from Your Business." Tune in now to learn more!

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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In this episode, our host Mark Burgess sits down with his co-host Rob Brady to discuss marketing techniques that can take your estate agency to new heights.

Mark shares his experiences mentoring 100's agents to transition into new marketing methods, highlighting the importance of digital marketing in today's world. From a coaching perspective, Rob discusses how estate agents can influence their market better with a long-term plan, his previous experiences as an agent doing it, and why it's crucial to focus on the big picture rather than just short-term gains.

The conversation also touches on the journey that estate agents go through when adopting new marketing techniques, and the challenges they face along the way. Mark and Rob explore how to make this journey more manageable and enjoyable so that estate agents can embrace change and achieve success.

Throughout the episode, Mark and Rob bring their enthusiasm to the topic, making it a fun and engaging listen for estate agents who want to learn more about marketing. Whether you're an experienced agent or just starting out in the industry, you're sure to gain valuable insights from this episode. So tune in now and discover how to take your marketing to new heights!

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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Get ready for an inspiring episode of the Estate Agency X Podcast with hosts Mark Burgess and Rob Brady, as we sit down with the award-winning estate agency owner, Adam Mackay, from Mackay Property in Sawbridgeworth & Bishop's Stortford.

In this open episode, Adam takes us on a journey through the highs and lows he's experienced since starting his business in 2010. He shares invaluable insights into the technology he's used and how he's adapted to the ever-changing landscape of the industry.

But it's not all been smooth sailing for Adam, and he bravely opens up about losing his way in his business and the toll it took on his mental health. With lockdown forcing him to rethink his business strategy, Adam explains why he decided to create a vision that would not only help him survive in the medium and long term but also thrive in the short term.

Whether you're an estate agency owner who's feeling lost with direction, looking to raise your fees, or tired of being a magpie for technology, this episode is a must-listen. You'll walk away feeling inspired, equipped with practical tips and advice, and ready to take your business to the next level. So tune in and get ready to be motivated by Adam's incredible journey!

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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Welcome to the latest episode of the Estate Agency X Podcast, where Mark Burgess and Rob Brady discuss the importance of core values in your business. In this thought-provoking conversation, Mark highlights having core values and using them as a guiding principle for your company.

Drawing on his own experiences, Mark explains how he changed his company based on core values, and how this has helped him to build a strong and effective team at Iceberg Digital. He also delves into what Iceberg Digital's core values of "Be An Expert," "Be Committed," and "Be Connected" mean to him and his team, and how they use them to drive success.

Meanwhile, Rob shares his insights into the being an employee where core values were often a tick box exercise, rather than being embraced as a fundamental part of the company culture. He explains how this contrasts with his experience at Iceberg Digital, where core values are woven into the fabric of the company, compared to working at one of the largest banks in the world where it wasn’t, and how this has made a real difference to his own job satisfaction and motivation.

Throughout the episode, Mark and Rob offer practical advice on how to identify and embed core values in your own business, and how to ensure they remain relevant and impactful over time. So, if you're looking to take your business to the next level and create a culture that truly embodies your values, then this is an episode you won't want to miss!

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

EAX 11 Ticket - Book Here

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In this episode of Estate Agency X, host Rob Brady steps in on his own, in the absence of Mark Burgess, to interview Chris Ellis for the second time on this show. Chris is the owner of the multi-award-winning independent estate agency, Harrison Homes. This time, Chris is joined by Liz Jeffery, an experienced and award-winning marketing owner of Shoreway Marketing, who reveals strategies that helped Chris market to his local area. Chris discusses his transformation journey in using technology to increase efficiencies, how he navigated his way as a leader and his reflections on changing teams. Liz details her collaborative efforts with Chris during the first lockdown and how they discovered Harrison Homes' unique identity in their marketplace. This engaging conversation explores the challenges and rewards of working smarter, not harder, in the digital age of estate agency. This exciting episode is filled with invaluable insights from two successful business owners.

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

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Join Rob Brady, Elite Performance Coach at Estate Agency X, as he sits down with Mark Burgess, CEO of Iceberg Digital, Lifesycle, and Estate Agency X, to delve into the evolution of Lifesycle - the world's first estate agency software that seamlessly combines traditional estate agency CRM and marketing software into one platform. In this episode, Mark shares his journey from leaving school with few qualifications to becoming a successful entrepreneur and shaping the future of the estate agency industry. Discover how Mark foresaw the impact of the internet on estate agency in the late 90s, and how he utilised this insight to start developing Lifesycle in 2015, a platform that modernises the industry with cutting-edge technology, automation, and data. Get a glimpse into the 8-year journey of Lifesycle, and learn how it has become a market leader in the new technology that is replacing legacy CRMs. This is a must-listen for anyone interested in the history of innovation and the future of estate agency.

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

EAX 11 Ticket - Book Here

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In this episode of "Estate Agency X," host Mark Burgess and Rob Brady discuss the history and origins of Estate Agency X. Mark shares his inspiration for starting the conferences, what Estate Agency X means, and reflects on past guest speakers who have shared their industry insights and expertise.

As they look ahead to the upcoming event on March 23rd, 2023, Mark and Rob discuss the exciting lineup of guest speakers and the valuable information and networking opportunities that attendees can expect to gain. They emphasise the importance of this event for agents looking to stay ahead of the curve in the ever-evolving world of technology, AI, people and culture. Don't miss out on this essential event for any serious estate agent in the UK!

Tickets available here

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

EAX 11 Ticket - Book Here

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In this episode, Mark and Rob dive deep into the exciting world of professional development. They discuss the types of training, coaching, and mentorship and examine how these approaches can help businesses and individuals reach new heights. Rob shares his wealth of experience as a coach, while Mark offers insights on what it takes to be a successful CEO. Whether you're an ambitious estate agent looking to take your career to the next level or a business owner looking to elevate your team, this episode is packed with valuable information to help you reach your goals. So, if you're tired of attending courses and not seeing results, or if you're tired of having all the ideas but no action, tune in and discover how training, coaching, and mentorship can take you and your business to the next level!

This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/

EAX 11 Ticket - Book Here