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Freedom isn’t stepping away. It’s building something that works without you.
Part 3 recorded live at EAX 10 'Lead Without Limits', Mark Burgess and Rob Brady host, this world-class panel brings together four leaders at different stages of the ownership knowledge journey to share what actually happens when you stop being the bottleneck.
Holly Boylan, Dave Gibbons, Daren Cope, and Sarah Driscoll speak candidly about delegation, leadership and the uncomfortable identity shift from operator to owner. From agencies that still rely on the founder day-to-day to businesses that grow without them present, this conversation goes beyond theory and into lived experience.
This episode dives into:
• Identifying the work that keeps you trapped
• Redesigning roles so one person owns the outcome
• Hiring for solutions, not seats
• Systems that protect standards without you
• Letting go without losing control or culture
The conversation closes on a reality many owners avoid: freedom can feel empty if you don’t plan what comes next. True leadership isn’t absence, it’s focusing on vision, markets and the few decisions only you should make.
If you’re an independent agent or agency owner who wants scale without burnout, this episode is essential listening.
🎧 Listen now and ask yourself: what’s the first responsibility you need to let go of?
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
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When culture is strong, the numbers follow.
Recorded live at EAX 10 'Lead Without Limits', Rob Brady hosts a world-class panel of independent agency owners who go beyond theory and share what actually drives performance in today’s market.
Abigail Grey, Katie Cromwell, Chris Ellis, Shane Harris and Matt Giggs unpack the leadership rituals that make values real, from recognition that changes behaviour to coaching that unlocks performance at every level. They speak candidly about toxic hires, tough decisions, and why waiting too long to act costs morale, clients, and cash.
This episode dives into:
• Turning values into daily behaviours
• Recognition systems that build belief
• When (and how) to remove the wrong person
• Structure that replaces chaos with clarity
• Leading through shifting markets without losing your soul
The conversation closes with a hard truth every owner must face: you can’t do everything and lead well. Stepping fully into the CEO role is what unlocks scale, resilience, and long-term performance.
If you’re an independent agent or agency owner building something that lasts, this episode is essential listening.
🎧 Listen now and ask yourself: which value will you make visible next week?
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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This is Part 1 of our three-episode EAX10 Special Series.
If you missed EAX10, this live interview brings you straight into the room. Rob Brady sits down with Keystone Director Ben Roberts to explore how a small £140k agency became a £700k+ market leader and the mindset shifts that made it possible.
Instead of a highlight reel, Ben shares the real turning points: the reset that changed everything, the moment clarity arrived, and the decisions that helped Keystone step into premium positioning.
If you're an agent or owner who feels stuck in the day-to-day or wants a fresh direction, this conversation sets the tone for the entire series.
Watch or listen now to get the insights that shaped the room at EAX10.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
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What does survival really look like in estate agency? In this episode, Kinetic Estate Agents director Rob Webb shares his journey from corporate pressure to building a culture-first independent agency that prioritises autonomy, wellbeing, and real results over ego.
Rob reveals what 2008 taught him about stock, pricing, and honesty, why he left the corporate machine, and how Kinetic built a team that stayed because the culture worked—not because targets dictated it. He also opens up about a mental health crisis that forced him to rebuild his life and leadership.
We dig into community impact, modernising with tech and AI, and staying relevant when the market swings hard.
A must-listen for leaders who believe culture is operational, not optional.
👉 Hit play and subscribe for grounded agency insights.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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Hiring on gut instinct is costing estate agents time, money, and growth.
In this episode of The Estate Agency X Podcast, Josh Rayner — Founder of Rayner Personnel and Inside Talent, shares how a culture-first, AI-powered approach to recruitment helps agencies hire people who perform, stay and scale.
Discover how to move from desperate hiring to a system built on planning, profiling, and psychometrics. Josh explains how to define a real culture that candidates can feel, not wallpaper values that mean nothing in the branch.
You’ll learn how to use AI tools and DISC-style assessments to shortlist the right people, build progression paths that retain talent, and future-proof recruitment as new regulations raise the cost of bad hires.
🎧 Listen now to turn your recruitment from a fire drill into a true competitive edge.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
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From an online false start to a thriving 400-unit managed book, brothers Matt & Neil Baldock share how they rebuilt their estate agency around lettings, systems, and people. After six years outside the industry, Neil returned to join Matt in creating a values-led, community-driven business that now leads in HMO and professional co-living.
We explore how lettings became their ballast for steady growth, why structured hiring and emotional intelligence transformed their team and how real networking, not clichés, built credibility that compounds especially when it comes to selling.
If you’re ready to future-proof your agency with the right systems, culture and service mindset, this conversation is your blueprint.
🎙️ Listen now to learn how modern agency success blends technology, trust, and human leadership.
HMO Network
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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When ten AI scouts prospect thousands of properties in under a minute, the rules of estate agency change overnight.
In The Blockbuster Moment for Estate Agency, Mark and Rob break down the first AI workflow that truly shifts the economics of running a branch, from live-market scouting to personalized outreach at scale.
Discover how to flip your model, raise revenue per employee and redeploy human time to the work that actually wins instructions.
We cover EXA 10 insights, the startups vs. incumbents gap and how to systemise the predictable while humanizing the exceptional.
If you’re ready to modernise your agency, move beyond portals and turn AI into a real competitive advantage, this is the episode you can’t afford to skip.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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Breaking barriers isn’t just what Megan Eighteen does, it’s who she is.
From her “accidental” start in estate agency as a temp between ski seasons to becoming the youngest ever ARLA president, Megan’s journey rewrites the industry playbook.
In this episode, she opens up about managing 14 offices single-handedly during COVID, hitting burnout, and how that experience led to a complete transformation, personally and professionally. From losing seven stone and finding balance to becoming one of the most authentic voices on TikTok, Megan shows what modern leadership really looks like.
You’ll also hear how her social media presence led to being invited by the Ministry of Housing to advise on the Renters Reform Bill and why her presidency at Propertymark is about creating a future where agents value wellbeing, education, and innovation over outdated burnout culture.
This is essential listening for independent agents, leaders, and self-employed professionals who want to thrive in tomorrow’s estate agency.
👉 Listen now and discover how Megan is breaking barriers and building balance in the property world.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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Why do some estate agents thrive while others stall, even with the same tools and knowledge?
In this episode, Simon Gates, industry consultant to 200+ agencies—reveals how closing the execution gap turns ideas into results. Starting his career at 16 during the 2007 crash, Simon learned early that success isn’t about knowing what to do, but acting faster and smarter than the competition.
You’ll discover:
If you’re an independent agent, owner, leader or self-employed agent, this episode is a blueprint for sustainable, predictable growth.
👉 Listen now to close your execution gap.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
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Marc and Shane, co-founders of Harris + Wood Estate Agents, are living proof that it’s not about history, it’s about vision, clarity and action. In this episode, they share the full story of how they launched one of the UK’s most exciting independent agencies, growing from three people to 47 staff across three offices, plus a mortgage business, all without a traditional blueprint.
Their story challenges everything you think you know about partnerships, planning and profit.
Before opening their doors in 2017, Marc and Shane spent nine months building the foundations of their business, not rushing, not guessing, but intentionally preparing to lead. That discipline paid off but the journey wasn’t without its pressure points.
At one stage, they were both earning less than their branch manager. Rather than panic or retreat, they made the counterintuitive choice to expand, investing in growth when most would have pulled back. It’s a decision that reveals one of the most powerful lessons in agency building: sometimes scale is the solution, not the reward.
In this conversation, we cover:
Marc and Shane also unpack how they’ve shifted from working in the business to leading above it, creating a sustainable structure where the brand doesn’t rely solely on them to thrive.
Whether you’re just starting out or scaling past your first office, this is a brutally honest look at what it really takes to lead an agency that doesn’t just survive but sets a new standard.
If you’re tired of surface-level tactics and ready for real conversations about leadership, growth, and building a business with meaning... this one’s for you.
This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/
EAX 11 Ticket - Book Here
From the publisher's feed
This is the podcast for estate agency owners ready to challenge the status quo.
Hosted by Mark Burgess (CEO of Iceberg Digital, featured in Forbes, Sky, and global stages) and Rob Brady…
Whether you’ve been in the industry for years or are questioning the traditional model, this show is for you.
Every episode brings sharp insights from top-performing agents, entrepreneurs, and innovative business leaders. No fluff. No filler. Just straight-talking, actionable ideas on leadership, marketing, performance, mindset and transformation.
Recognised as the UK’s No.1 estate agency podcast and ranked globally in the top business shows, Estate Agency X is delivered to over 55,000 listeners each episode, leaders who don’t follow trends, they set them.
If you believe estate agency can be more purposeful, modern, and human, start here.

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