Esthetician Podcast; Business tips for Estheticians

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In this episode of The Esthetician Podcast, Kari Jo talks with a six-figure esthetician about client retention, rebooking, slow seasons, and how to keep facial clients coming back. They break down why gift card clients disappear, how mailed newsletters can help estheticians stay booked, and why tracking numbers is essential for growing an esthetician business and making more money consistently.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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Most estheticians think luxury means pretty branding, expensive facials, or being extra nice to clients. But true luxury is actually about systems, leadership, and removing stress from the client experience. In this episode of The Esthetician Podcast, Kari Jo Patterson breaks down the difference between hospitality and luxury and teaches estheticians how to create a high-end esthetician business that clients trust, return to, and willingly pay more for.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

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Posting on Instagram can start to feel like a second full time job, and the worst part is the fear that if we stop, the clients stop. We wanted a more honest conversation about what it looks like to grow a beauty business without living on social media, so we brought on Meta ads expert Jana Bishop to break down how Facebook ads and Instagram ads can create real breathing room, not just more noise.

We get practical fast: why boosting posts is tempting but usually overpriced, what the Meta Pixel (now often shown as a dataset ID) actually does, and how to start “testing” in Meta Ads Manager with only $1 to $2 per day so you can learn the back end without feeling like you’re lighting money on fire. Jana also explains how to stop attracting discount hunters by tightening your audience targeting and writing ad creative that speaks to buyers with the right habits and expectations.

Then we zoom out to the system. We talk lookalike audiences built from your existing client list, retargeting people who engaged with your Instagram, and a simple funnel that sends traffic to your profile so your content can nurture the relationship. We also dig into what happens after the click: making your bio clear, pinning a “start here” reel, showcasing your best before and afters, and thinking about lifetime value through products or follow up services. Along the way, we get real about visibility wounds, trolls, and why being yourself is often the most profitable move.

If you’re an esthetician or service provider who wants more bookings with less pressure, hit play and take notes. Subscribe, share this with a friend who’s burned out, and leave a review so more business owners can find these strategies.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We coach Sam, a Winnipeg sugaring salon owner, through the real barrier behind her goal to double revenue: leadership systems that make performance visible. We lay out a simple daily numbers routine that turns rebooking, retail, and sales into clear metrics instead of emotional guesswork. 

• Sam’s path from COVID lockdown launch to expansion and a second team member 
• why “double the revenue” often points to a leadership gap 
• balancing a friendly culture with clear employer-employee lines 
• using systems to remove emotion from raises, feedback and hard talks 
• making team performance visible by having employees track their own numbers 
• a daily routine for tracking clients seen, rebooking rate, service totals and retail sales 
• setting realistic goals from a baseline, including the 25% retail benchmark 
• pre-planning retail recommendations from the schedule to increase follow-through 
• handling employee pushback by enforcing the system instead of controlling the person 
• weekly totals and 80/20 reflection to find what drives results 

To learn more about Kari's Fearless Prosperity, one-on-one VIP coaching opportunities, and more, visit www.karijopatterson.com.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Still answering client messages at dinner?

If your phone never stops… your business doesn’t either.

In this episode of The Esthetician Podcast, I’m sharing the one thing that completely changed my business, helped me stop working 24/7, and gave me boundaries with clients again: hiring a virtual receptionist.

If you’re an overwhelmed esthetician who feels like you’re doing everything yourself, this episode is for you.

We’re talking about:

• How to stop answering client messages all day

• Why solo estheticians get stuck in burnout

• How a virtual receptionist helps you create boundaries

• Why this is smarter than hiring an employee too early

• How better client communication improves client experience

• How to grow your esthetician business without working more

Most estheticians think they need more clients.

The truth is? Most need more support.

This episode will help you understand how to create more time, reduce overwhelm, and start building a business that doesn’t rely on you for everything.

👉 Want the exact step-by-step system?

If you’re tired of answering messages all day and want your time back, I created a simple system to help you hire and train a virtual receptionist.

https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-n7vbc

This is the exact system I used to stop working 24/7 and grow my business.

Sponsor:

If you’re tired of dealing with the same playlists, awkward songs during treatments, or your phone interrupting your vibe, there are music systems built specifically for spas that fix this for you.

Check it out here: 

https://musicforbusinessfinder.com/music-for-spas/

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Are you posting on Instagram but still not getting enough esthetician clients?

In this episode of The Esthetician Podcast, Kari Jo sits down with marketing strategist and website designer Madelyn Victoria to talk about what actually helps estheticians get found online, build trust fast, and turn followers into booked clients.

If your Instagram bio is unclear, your pinned posts are random, your website feels overwhelming, or your content looks polished but still is not converting, this episode will help you see what needs to change.

Madelyn breaks down the simple social media and website fixes that make it easier for potential clients to find you, trust you, and book with you. She also shares why so many beauty pros waste time on content before fixing the systems behind it.

In this episode, you’ll learn:

• how to fix your Instagram bio so local clients can actually find you
• what your 3 pinned posts should be if you want more bookings
• the difference between posting to maintain your account and posting to grow
• why your client journey matters more than just pretty content
• how to create a simple website that turns visitors into clients
• the biggest mistake estheticians are making with AI captions right now
• how to make your marketing feel human in a world full of automation

This episode is for estheticians who want a clearer marketing strategy, stronger online presence, and a business that feels easier to grow.

If you have ever wondered why people visit your page but do not book, this episode is a must-listen.

Resources mentioned:

Madelyn’s free Instagram audit: https://madelynvictoriaco.com/social-audit

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re posting consistently but still not getting enough clients as an esthetician, this episode is for you.

In this Business Breakthrough Audit, Kari Jo helps Kristina uncover why her esthetician marketing isn’t converting and how unclear branding and messaging can confuse potential clients. They talk about niching down, becoming known for one thing, building authority online, and creating a clear esthetician business message that helps you get more bookings.

You’ll learn:
• Why the clearest message wins in esthetician marketing
• How unclear branding hurts client bookings
• The difference between posting content and posting content that converts
• Why systems help estheticians get more rebooking and better results
• How to position yourself as an authority online

If you’re an esthetician trying to get more clients, grow your visibility, and stop feeling all over the place online, this episode will help you know what to fix first.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

In this episode of The Esthetician Podcast, Kari Jo Patterson explains esthetician payroll, 1099 vs W2 classification, employee pay structure, payroll taxes, and how to hire employees the right way in a beauty business. If hiring feels scary because you don’t understand payroll, this episode breaks down the systems, commission structure, and tax setup that help estheticians grow profitably.

• Why fear around payroll usually comes from not understanding it 
• How a 1099 misstep creates a structure problem and brand risk 
• What an IRS audit teaches about penalties and misclassification 
• Why true 1099 roles are rare in the beauty industry 
• Using the IRS classification factors and getting clarity before hiring 
• Separating tax money into a dedicated bank account 
• Hiring a payroll service or using tools like Gusto or Square 
• Why commission above 45% breaks profitability 
• How payroll taxes change the real cost of commission 
• Using a draw to cover base pay while an employee builds 
• The hidden downside of 1099s for workers at tax time 
• Why fear-based business decisions keep backfiring 

If you want to hire but do not know how to set it up, grab my course Master Your Payroll, Motivate Your Employees and use the code PODCAST for 50% off.   Copy this link: https://stan.store/EstheLaunchAcademy/p/master-your-payroll-and-motivate-employees

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If your books are slow, it’s usually not because you aren’t working hard enough.

It’s because you’re focusing on the wrong things.

In this episode, I sit down with one of the coaches who helped me during one of the hardest seasons of my business, when I had built a full schedule but still wasn’t making money and felt completely overwhelmed.

We talk about what actually gets clients, why so many estheticians stay busy but don’t grow, and how to stop wasting time on things that don’t move your business forward.

You’ll learn:

• why you need a clear booking goal
• how to know if your marketing is actually working
• what money-making activities you should focus on every week
• why tracking your numbers changes everything
• and the simple shifts that can start filling your books faster

If you feel like you’re doing everything but your schedule still isn’t where you want it to be, this episode will help you get clear on what to focus on next.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We audit Brooke’s esthetics business and draw a hard line between landlord and employer, then map the math and mindset that stop hidden subsidies and unlock real freedom. Clear steps follow: price booth rent by true costs, make shared services opt‑in, or pivot to W‑2 hiring.

• current mix of booth renters and one employee front desk
• landlord vs team expectations and legal boundaries
• freedom trade‑offs of booth rent compared to W‑2
• California wage rules and retail commission approach
• calculating true rent, utilities, triple net, maintenance reserve
• annual rent increases and simple, fair contracts
• ending hidden subsidies like front desk and software
• opt‑in fees for receptionist and shared marketing
• fairness over exceptions, numbers over emotion
• pilot path to employees, training, and brand control

“DM us on Instagram at remedy underscore central underscore coast”

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7