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Discover how to transform your aesthetics career by mastering the art of scheduling and client acquisition. I share my personal journey from a solo esthetician to a thriving business owner, and how I overcame the daunting challenge of growing a client base and managing my team's schedules. Tune in to learn powerful strategies like leveraging the 80/20 rule in business, which can help you focus your efforts where they truly matter. You’ll understand the significance of tracking client sources and the unexpected ways that can lead to growth, as I recount my own shift from investing in Instagram to harnessing the power of my podcast and networking.

In this episode, I'll guide you through the essential steps of creating a referral script to boost word-of-mouth marketing, one of the most effective client acquisition methods. Listen to practical tips on how to engage your clients to help grow your business, and the importance of simply asking for support. Whether you're in the survival phase struggling to keep your calendar full or navigating the growth stage with new hires, these insights are designed to empower you to build your aesthetics empire with confidence and clarity. Join our community of estheticians ready to achieve fearless prosperity and ultimate financial freedom.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Building an esthetics empire isn't just a dream—it's a journey filled with exhilarating highs and challenging lows. Picture this: launching your own brand, mastering financial management, and transforming from a solo esthetician into a thriving business owner. That's exactly what I've done, and in this episode, I'm sharing my roadmap to success. Drawing from my own story and my book, "Fearless Prosperity," I'll walk you through the six transformative phases of building an esthetics empire. Whether you're a budding esthetician or a seasoned professional, you'll find invaluable insights on how to successfully navigate from the launch phase to the survival stage, and beyond.

Rewriting my book taught me that growth is messy and success lies in constant refinement—a lesson every esthetician should embrace. Tune in as I share candid stories about the trials and triumphs I faced while building my business, and why the first version of anything is rarely the final one. From tackling financial hurdles to creating a magnetic brand that keeps clients coming back, I'm here to guide you through each phase with practical wisdom and encouragement. Join me on the Esthetician Podcast, where we'll transform your passion into prosperity and craft an empire that stands the test of time.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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Ever wondered why your bank account doesn't reflect the hard work and revenue your beauty business pulls in? Kari Jo Patterson is here to unravel the mystery behind why many estheticians find themselves in this predicament. Drawing from her own experience and the wisdom shared in her book, Fearless Prosperity, Kari Jo tackles the tough topic of financial mismanagement head-on. This episode is a must-listen if you're ready to confront the hard truths about why revenue does not equate to profit unless you have robust financial systems in place. Keri provides valuable insights into the importance of proper pricing, understanding margins, and the pitfalls of mixing personal and business finances. 

Join Kari Jo as she shares the secrets to healthy profit margins and financial independence, offering a sneak peek into her course, Master Your Base Price. She breaks it all down, highlighting why tracking expenses and maintaining clear profit margins are vital for success. Whether you're hitting six figures or still striving to get there, Kari's advice on managing your cash flow and setting appropriate service prices will transform your approach to running a beauty business. Listen and equip yourself with the knowledge to turn your passion into a profitable enterprise that supports your dreams and financial goals.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

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In this enlightening discussion, Kari Jo Patterson and guest Bri Jones delve into the intricacies of treating acne and building confidence within the esthetics community. They explore the importance of personalized skincare consultations, the 80/20 rule of effective acne treatment, the significance of networking, and the balance between professional duties and personal life.

• Bri's journey as an esthetician and initial struggles with acne 
• Importance of at-home skincare for successful treatments 
• How to tailor consultations for better client compliance 
• Significance of product recommendations in achieving clear skin 
• Role of networking and community in business growth 
• Strategies for maintaining a work-life balance as an esthetician 
• Overcoming fears related to marketing and self-promotion 
• The evolving landscape of skincare technology and treatment options 

If you found this episode valuable, subscribe and like it, comment, and let us know what you found most valuable or if you have another question we can bring up in a follow-up episode!

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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What if the key to your financial freedom lies in doing the very thing that scares you the most? Join me, Kari Jo Patterson, as I unravel the transformative mantra, "Do it scared," which has driven my journey from a solo esthetician to a thriving business owner and coach. Reflecting on my career's legacy phase, I reveal how pivotal moments and daring choices catapulted me into financial freedom by age 38. Inspired by the insights from "Rich Dad, Poor Dad," I took a leap into real estate, investing in Airbnb properties—a move that seemed daunting but ultimately laid the foundation for my enduring prosperity.

In this episode of the Esthetician Podcast, I share how selling my aesthetics business not only paid off those Airbnb investments but also paved the way for an early retirement. Now, I dedicate my time to coaching others to reach similar heights of success. Through my personal anecdotes and lessons learned, I highlight the significance of strategic planning and embracing fear as a catalyst for growth. Whether you're an aspiring esthetician or simply in search of inspiration, tune in to discover how bold decisions and resilience can lead to remarkable rewards, even when the path seems uncertain.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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What if tracking your business data could be the key to unlocking unprecedented growth? Join me, Kari Jo Patterson, as I unravel the often-overlooked optimization phase of business development. This episode of the Esthetician Podcast is a brief but powerful exploration into the nuances of building an aesthetics empire. I share personal anecdotes from my journey, including a pivotal moment when the lack of documentation nearly derailed my progress. As I navigate through the phases of business, I reflect on listener engagement trends, revealing why the optimization and legacy phases don't always capture attention—but when they do, the insights are profound.

Get ready to discover why maintaining organized records for employees could save you from hidden pitfalls. If you're still fighting through the survival phase, don't miss the strategies I've developed in my mastermind program tailored just for you. It's designed to elevate your business to the next level, offering practical solutions to steer you out of survival mode. Listen in for wisdom drawn from my experiences, and consider this your invitation to share your thoughts on delving deeper into those later stages when the time is right. Let's optimize the journey together, one phase at a time.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

What happens when enthusiasm meets the harsh realities of business expansion? Join me, Kari Jo Patterson, as I share my candid journey from being an esthetician to navigating the complexities of building a thriving aesthetics empire. You'll hear how my attempt to introduce hair extensions to my services didn't go as planned and the invaluable lessons that came from hiring an inexperienced hairdresser without the right support. This episode promises to shed light on the often-overlooked importance of proper mentorship and expertise when stepping into new business ventures.

Discover how the introduction of a new service can inadvertently ripple through a community, straining relationships and teaching tough lessons on competition. I recount the unexpected challenges I faced and the strategies I recommend for overcoming them, such as hiring seasoned professionals and thoughtfully considering community impact. Get ready to explore the vital role that diversification plays in building a resilient team and learn how every setback can be transformed into a stepping stone toward fearless prosperity. Tune in for insights that aim to empower you to make strategic decisions and turn your business ambitions into reality.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7