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If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

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Send us Fan Mail

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Ever felt trapped saying yes to every client request at the expense of your personal life? Join me, Kari Jo Patterson, as I share a personal journey through the challenging survival phase of building my esthetician business. I recount the struggle of setting firm boundaries and how the fear of financial instability pushed me into late nights and weekend work, leading to burnout and resentment. By facing these challenges head-on, I learned valuable lessons about embracing fear and making fearless decisions to set healthier work-life boundaries, providing insights that I hope will prevent fellow estheticians from making the same mistakes I did.

Establishing boundaries isn't just about saying no—it's about crafting the foundation for a thriving business and a balanced life. Drawing from industry veterans, I reveal the importance of structured schedules that not only prevent burnout but also enhance client value. For those new to the field, working challenging hours might be unavoidable at first, but transitioning to a more sustainable routine is essential. Tune in to learn how to define your ideal business hours, communicate them clearly, and cultivate relationships with the right clients. Plus, I introduce a mastermind program designed to guide estheticians in setting boundaries that align with their business aspirations.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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Have you ever wondered why the leap from employee to employer feels like stepping into an entirely different world? After navigating through the ups and downs of my own journey from a solo esthetician to a successful business owner, I've learned some crucial lessons about commission ownership that I wish I had known earlier. This episode of the Esthetician Podcast is all about that pivotal mindset shift and the practical realities of running a business that can easily catch new owners off guard. Back when I worked at a holistic spa, the rigid commission-based system left me feeling undervalued and overworked. Fast forward to when I started my own business, and I quickly realized the immense weight of responsibilities that come with being an employer, including a hard lesson learned from setting up unsustainable commission rates.

If you're an employee feeling underappreciated, or a business owner struggling to balance the books, this episode is a must-listen. I share a personal story about hiring an employee at a high commission rate and the financial turmoil that followed, which may serve as both a cautionary tale and a teaching moment. This episode offers a candid look at both sides of the industry and the common misunderstandings that can lead to dissatisfaction and burnout. Whether you're considering expanding your solo practice or trying to create a sustainable financial model for your existing business, you'll find valuable insights that could change the way you think about commission structures and employee-employer dynamics. Join me, Kari Jo Patterson, as we tackle these critical topics and hopefully save you from making the same mistakes I did.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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Unlock the secrets to steering clear of costly mistakes in your aesthetics business with me, Kari Jo Patterson. Ever wondered how a lack of focus can lead to overspending and unnecessary stress? I share my personal journey, revealing the trials and errors I faced when launching my own venture. With just $4,000 from a tax return and a hidden credit card, I mistakenly fell into the trap of offering every service learned in school. Discover how my missteps with high-end wax and a full chemical peel line, despite my disdain for waxing, taught me invaluable lessons about the importance of clarity and niching down in the beauty industry.

In this enlightening episode, I highlight the critical role of understanding your ideal client and aligning your services with their needs. Learn from my experiences, where my initial investment in a microdermabrasion machine could have better served anti-aging clientele, proving the power of starting small and expanding based on client feedback. As I recount the evolution of my niche and the importance of a clear vision, I encourage fellow estheticians to embrace failures as stepping stones to success. Let my story inspire you to craft a thriving esthetics empire built on the wisdom of past missteps turned into triumphs.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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Transform chaos into opportunity with insights from entrepreneur and coach Meg King as we navigate the journey of building a successful esthetician business without losing sight of personal values. Learn from Meg's wisdom on managing the chaos of entrepreneurship while emphasizing the role of champions who believe in our potential, despite societal stereotypes. Hear personal stories and advice tailored for estheticians at every stage, offering guidance on turning the challenges of growth into pathways for personal and professional balance.

Discover the power of prioritization and time management in creating a thriving esthetician business while maintaining a healthy work-life balance. We tackle the myth of time scarcity and the importance of dedicated marketing strategies like social media planning and referral cards to drive revenue. For those overwhelmed by the demands of the industry, we stress the necessity of self-care and smarter work methods to ensure long-term success. By filling our own cups, we enhance our ability to serve clients and sustain a fulfilling career.

Explore the transformative potential of software and a strong support network in maximizing efficiency and success. Learn how the right tools can streamline service tracking, retail sales, and inventory management, and how virtual assistants can handle essential tasks for growth. Embrace change with confidence, supported by insights from my book "Fearless Prosperity" and Meg King's "Connecting to Your Chaos," offering strategies to align business with personal values and build a resilient empire in the beauty industry. Tune in for actionable strategies and support that empower your entrepreneurial journey.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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Unlock the secrets to elevating your esthetician business into a legacy that transcends your individual success. Ever wondered if mentoring others could actually boost your own growth exponentially? Kari Jo Patterson, your guide on the Esthetician Podcast, reveals how embracing the legacy phase can transform your career from a solo journey into a thriving, inspirational empire. By stepping out from behind the chair and building a team, you not only share your hard-earned knowledge but also pave the way for new opportunities and financial freedom. Keri shares her personal journey of reaching ultimate prosperity and how giving back empowered her to flourish even further.

Join us as we explore the powerful impact of mentorship and team-building in the esthetics industry. Many estheticians fear competition, but Keri Jo dispels this myth, illustrating how nurturing others amplifies your own success. With lessons from her book "Fearless Prosperity" and insights from her Empire Growth System, Keri encourages you to shift focus from individual achievements to establishing your personal brand and mentoring others. This episode is a motivational call to action for estheticians ready to move past the survival phase and into a legacy of success and influence.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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What if a simple spa visit could make or break your business? Join me, Kari Jo Patterson, alongside my insightful guest Brandi, as we uncover the power of customer service in the esthetics industry. Brandi shares her story about a disappointing spa experience, helping us identify how crucial it is for estheticians to understand their clients' needs and emotions. We explore how even small oversights can lead to negative reviews and lost referrals, while also highlighting how creating unforgettable 'wow' moments can lead to lasting client loyalty.

Despite the digital era's focus on online presence, we discover that word-of-mouth referrals still reign supreme in choosing spa services. Through the lens of a listener's personal experience, we discuss the impact of meaningful customer interactions over social media impressions. We'll share practical tips on improving client preparation and comfort, ensuring a seamless and anxiety-free appointment for all. From setting clear expectations to enhancing the booking process, we delve into strategies that leave clients feeling valued and eager to return.

Our journey doesn't stop there; we delve into actionable strategies for improving client retention. From personalized follow-ups to making each step of the service memorable, the smallest gestures often leave the biggest impressions. We discuss the significance of direct interaction over automated messages and how focusing on details, even down to the ambiance of your space, can transform one-time clients into loyal patrons. Tune in to discover how mastering the art of exceptional customer service can set your business apart in the competitive world of esthetics.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

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What if your thriving business wasn't truly a business but just an elaborate job? That's a realization I, Keri Jo Patterson, faced head-on when my mentor challenged me to create a self-sustaining enterprise. As a solo esthetician turned successful med spa owner, I found myself at a crossroads, building a dream from the ground up only to discover that true success lies not just in what you build, but in how it operates without you. My journey from crafting a beautiful spa to developing robust systems that allowed it to function independently is a story of resilience, adaptability, and ultimately, triumph.

Join me as I recount the transformative moments that shaped my path, especially when losing key employees threatened to topple my hard-won empire. In this episode of the Esthetician Podcast, I share the wisdom gained from my own highs and lows, emphasizing that the real measure of your business lies in its independence. Learn how to adopt strategies for creating a business that not only sustains itself but can also be sold when you're ready to move on to new ventures. Whether you're a worn-out esthetician or an aspiring entrepreneur, this episode promises insights and inspiration to turn your passion into a thriving, autonomous venture.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

What if the key to building a successful esthetics empire lies in your ability to embrace setbacks? Join me, Kari Jo Patterson, as I unravel the often tumultuous yet rewarding path of business optimization. Drawing from my personal journey, where I transitioned from a solo esthetician to a thriving business owner, I highlight how crafting and adhering to your own protocols can prepare you for the inevitable trials ahead. This episode is your guide to optimizing your business for future growth, ensuring you're not just surviving those challenges, but thriving through them. With insights inspired by entrepreneurial giants like Damon John, I share how embracing moments of adversity can lead to growth and resilience.

This isn't just a story of personal triumph but a lesson in perseverance for anyone looking to turn their esthetic dreams into a lasting legacy. Through anecdotes from my own experiences and wisdom from my book, Fearless Prosperity, I provide actionable strategies for smoothing out the bumps on your entrepreneurial journey. Whether you're just starting or are already managing a team, I emphasize the significance of the optimization phase—it's the cornerstone of building something enduring and impactful. Get ready to reframe your setbacks as stepping stones and transform your esthetics business with confidence and fewer missteps.

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7