Estheticians in Business

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Summer’s here… and so are the crickets 🦗
If your bookings are quiet, your engagement is low, and you're starting to wonder if you should just start discounting everything to survive—pause.
You’re not doing anything wrong. You just need a plan.

In this episode, I’m breaking down:

• The difference between panic marketing vs. power marketing

• How to shift your mindset when summer feels slow

• The exact strategies smart estheticians are using right now to stay visible and get booked—even when clients are on vacation

If you’re ready to stop spiraling and start strategizing, this one’s for you.

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The FIRST episode to Marketing Mondays!

Bite sized episodes!

1. Focus on Goals, Not Volume

2. Plan Your Content Pillars

3. Track What Actually Works

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Promo Playbook

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses how to effectively market your business during the summer months, which are often perceived as slow. She shares personal updates about her journey into fostering and emphasizes that summer can be a time of opportunity rather than slowness. The episode covers essential marketing strategies, the importance of foundational business fixes, and how to engage clients through social media. Allyson encourages estheticians to plan their promotions strategically and to view summer as a time for growth and preparation for the fall season.

Takeaways

• Summer doesn't have to be a time of slowness.
• Slow months can be opportunities to get visible.
• Fix your foundational things in business.
• Use a strategy on social media for engagement.
• Don't just slap discounts on services; plan promotions.
• This summer can change everything for your business.
• Be the esthetician that others come to for advice.
• Consistency is key in marketing efforts.
• Plan your promotions, but don't launch them yet.
• View summer as a time for planning and building.

⁠Click here for the Waitlist⁠

⁠Promo Playbook ⁠

Link to Promo Playbook

Link to Sell with Confidence Course

Link to Waitlist

Summary

In this episode, Allyson Steinberg discusses the common profit stealers that solo estheticians face in their businesses. She emphasizes the importance of starting messy, understanding the difference between time and profit, and the necessity of pricing services correctly. The conversation also covers the impact of discounts and freebies, effective retail selling strategies, the pitfalls of underpriced packages, and the need for efficient systems in business operations. Allyson encourages listeners to conduct a profit audit to identify areas of improvement and take actionable steps to enhance their financial success.

takeaways

• Start messy, start ugly, just start.
• Time does not equal money, profit does.
• You need to charge what you're worth, not just the average.
• Offering freebies may not convert to clients.
• Retail should be 15-30% of your revenue.
• Don't give away services for free.
• Your business should work while you sleep.
• Identify one profit stealer and take action.
• Being booked out is cute, but being paid well is better.
• Respect your money, it deserves it.
• 
  

⁠Link to Promo Playbook ⁠

⁠Link to Sell with Confidence Course⁠

⁠Link to Waitlist⁠

Estheticians in Business - The Facebook Group

Follow Me on Instagram

summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the concept of 'cringe' in marketing, particularly for estheticians. She emphasizes the importance of mindset shifts to overcome feelings of awkwardness when promoting one's business. The conversation covers effective marketing strategies, including storytelling, inviting potential clients without pressure, and using relatable language. Allyson encourages listeners to embrace their uniqueness and connect authentically with their audience to build trust and confidence in their marketing efforts.

takeaways

• Being cringe is often a mindset issue.
• Marketing should be seen as a service, not manipulation.
• Storytelling engages clients more than just listing services.
• Invitations should replace pressure in marketing.
• Use relatable language to connect with clients.
• Confidence in marketing comes from clarity and authenticity.
• Cringe often stems from distraction and disconnection.
• Estheticians should embrace their individuality in marketing.
• Building a community is essential for business growth.
• Effective marketing requires stepping out of comfort zones.

⁠Estheticians in Business - The Facebook Group⁠

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3 Steps to Fully Booked Webinar

Instagram

Esthetician Facebook Group

summary

In this episode of the Estheticians in Business podcast, Allyson Steinberg discusses effective strategies for estheticians to book clients without experiencing burnout. She emphasizes the importance of understanding your target audience, leveraging referrals, and engaging with clients through various marketing tactics. The episode also highlights the significance of local networking and collaborations to enhance visibility and client acquisition. Allyson shares actionable insights and encourages estheticians to focus on building genuine connections rather than solely relying on social media content.

takeaways

• The more you post doesn't necessarily mean more clients.
• It's crucial to know your target audience.
• Referrals are essential for growing your client base.
• Engaging with clients can lead to repeat bookings.
• Local networking can significantly boost your business.
• Creating a simple referral system is key.
• Re-engagement campaigns can help bring back clients.
• Building relationships with local businesses is beneficial.
• Content should resonate with your audience to be effective.
• Connection is more important than just content.

Summary

In this episode of Estheticians in Business, Allyson Steinberg shares her journey of starting a podcast and her insights on building a successful esthetician business. She emphasizes the importance of starting messy, getting uncomfortable, and continuously learning. Allyson provides practical tips for attracting clients and networking effectively, while also encouraging listeners to understand the different seasons of their business journey.

Takeaways

Starting a podcast can be messy but rewarding.

Building a business from scratch requires networking and effort.

It's essential to start messy and not wait for perfection.

Getting uncomfortable is crucial for growth and client acquisition.

Education is a lifelong journey for business owners.

Understanding your target audience is key to marketing.

Networking should focus on building relationships, not just exchanging cards.

You can start a business with minimal investment.

Know the season of your business to set realistic goals.

Success in business takes time and persistence.

Chapters

00:00 Introduction to the Podcast Journey

01:45 Starting a Business from Scratch

04:57 The Importance of Starting Messy

09:47 Getting Uncomfortable for Growth

17:28 The Continuous Learning Mindset

24:16 Understanding Your Business Season

29:47 New Chapter

3 Steps to Fully Booked - FREE Webinar

Summary

In this episode of 'Estheticians in Business', Allyson Steinberg shares her journey into podcasting, discusses humorous and outrageous stories from the aesthetics industry, and emphasizes the importance of self-care and setting boundaries with clients. She provides insights on creating an ideal work schedule that prioritizes mental health and personal well-being, encouraging listeners to take control of their time and business practices.

Takeaways

Allyson is excited to start her podcast journey.

Creating a dedicated space for podcasting can enhance the experience.

Sharing crazy client stories can foster community and connection.

It's important to address disrespectful behavior from clients.

Self-care is crucial for maintaining mental health in the aesthetics industry.

Estheticians should prioritize their own well-being to serve clients better.

Creating an ideal schedule can help balance work and personal life.

Clients will adapt to your schedule if you set boundaries.

Exclusivity in scheduling can enhance business appeal.

Choosing yourself first can lead to a more fulfilling career.

Estheticians in Business - The Facebook Group

How to get clients PDF

Summary

In this episode, Allyson Steinberg discusses effective strategies for estheticians to acquire clients beyond just relying on Instagram. She emphasizes the importance of building community, leveraging Facebook groups, networking, and engaging in local events. The conversation highlights that client acquisition is a multifaceted approach that requires consistent effort and relationship-building.

Takeaways

Building a community is essential for client acquisition.

Instagram is not the only platform to gain clients.

Networking helps establish trust and relationships.

Active participation in Facebook groups can lead to client engagement.

Vendor events are a creative way to attract clients.

Local community engagement is crucial for estheticians.

Diversifying marketing strategies is key to success.

Long-term growth on Instagram requires consistent effort.

Asking for referrals can significantly boost client numbers.

Estheticians in Business: The Facebook Group

How to get clients PDF

The Promo Playbook

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the importance of preparing for Mother's Day promotions, overcoming imposter syndrome, and effectively marketing offers. She emphasizes the need for clarity in goals, building irresistible offers, and maximizing promotional impact through connection with clients. The conversation also highlights the significance of learning from past promotions to improve future efforts.

Takeaways

Imposter syndrome is common; remember you are the expert.

Get clear on your goals before creating promotions.

Build offers that are fun and catchy for clients.

Promote your offers extensively across various platforms.

Connection with clients drives sales; be personal in your marketing.

Maximize promotions with thoughtful touches and experiences.

Rebook clients on the spot to ensure future business.

Debrief after promotions to learn what worked and what didn't.

It's okay to fail; persistence leads to improvement.

Focus on promotions that bring you joy and align with your business goals.