Estheticians in Business

Your clients don’t book because you have the prettiest Canva template—they book because you show them you can solve their problem. 💡 In this Marketing Monday episode, I’m sharing why perfection is overrated, what your clients actually care about, and how to create content that builds trust and connection (without spending hours tweaking graphics).

If you’ve been overthinking your posts, this is your permission slip to keep it real.

• Why “pretty posts” don’t equal more bookings

• What your clients are really looking for when they scroll

• Simple content ideas that build trust fast

• Why “done” beats “perfect” every single time

1. Share something real this week:

   • A quick client tip

   • A review or testimonial

   • A selfie from your treatment room

   • A behind-the-scenes moment

2. Post it without overthinking or over-designing it.

Did this give you a little confidence boost? Screenshot this episode, tag me @estheticiansinbusiness, and tell me your biggest “done > perfect” win this week!

Episode Summary:
Feel like you suck at marketing? You’re not alone. In this episode of Estheticians in Business, I’m breaking down why most estheticians think they’re bad at marketing when really, they just need a clear plan. I’ll share the top 3 marketing mistakes I see, how to fix them, and simple tweaks that will help you get fully booked without feeling like you’re constantly guessing.

I’ll also give you a sneak peek into my own journey—behind the scenes with foster-to-adopt—and share how I built a marketing strategy that works even when life gets messy.

Plus, if you’re ready to stop struggling and finally have a marketing plan that actually works, I’ve got a free waitlist for my brand-new marketing webinar you won’t want to miss.

What You’ll Learn in This Episode:

• Why you’re probably better at marketing than you think.

• The 3 most common marketing mistakes estheticians make.

• Easy, actionable tweaks to get clients booking consistently.

• Why “winging it” with your marketing is holding you back—and how to fix it.

Links and Resources:

• Join the Marketing Webinar Waitlist:

  Link to Webinar Waitlist

• Follow me on Instagram: https://www.instagram.com/estheticiansinbusiness/

If your clients don’t know you have availability… how can they book? 🤔 This week’s quick Marketing Monday tip is all about showing up and posting your openings with confidence. I’m sharing how to use your Instagram stories (or email) to fill spots faster, reduce cancellations, and remind clients that you’re ready for them.

This is such a simple but powerful strategy—and once you start, you’ll be shocked how quickly those empty gaps disappear.

• Why hiding your availability is slowing down your bookings

• The easiest way to post your weekly openings

• How showing booked-out time slots creates social proof

• Why stories are your best friend for last-minute cancellations

1. Post your availability for the week in your Instagram stories.

2. Add a clear CTA like: “Snag your spot” or “DM me to claim one of these times.”

3. Update the stories as each spot is taken to build excitement and trust.

Screenshot this episode and tag me @estheticiansinbusiness if you try this tip! And if you loved today’s quick win, don’t forget to come back next Monday for another bite-sized marketing boost.

Price your services freebie!!

If you’ve ever priced a facial based on vibes, fear, or what Becky down the street charges… this episode is your wake-up call. 😬

Today, Allyson walks you through why you’re probably undercharging, how to actually calculate your cost per service, and what needs to go into your price so you can finally pay yourself like a CEO—not just stay afloat.

✨ In this episode:

• Why copying other estheticians' pricing is hurting you

• The actual formula to price a 60-minute facial (we do the math together!)

• What profit margin really means—and how to set yours

• When and how to raise your prices (without guilt or apology)

• The sneaky way to increase profits without doing more work (hello, add-ons!)

🧾 Grab the free Pricing Yourself Guide
This guide walks you through exactly what we cover today—plus gives you access to the mini-course "How to Price Yourself: For Estheticians Who Want to Stop Guessing."
👉 Download it here

💬 If you’ve ever said “I’m working so hard but not getting ahead,” this episode is your blueprint.

💬 Episode Summary:

In this deeply honest and encouraging episode, Allyson shares what it’s like to be a business owner when life knocks the wind out of you. After two weeks of being sick (and dealing with a sick kid and husband), she opens up about how she kept her marketing going — even when she could barely get out of bed.

This episode is for the esthetician who’s wondering: What do I do when I physically or emotionally can’t do it all?

If you’ve ever felt overwhelmed, burned out, booked beyond belief, or just straight-up done, Allyson gives you permission to slow down — without giving up on your business.

• You don’t have to do it all to stay consistent: Focus on your highest ROI marketing channels when you’re low on energy or time.

• Grace > Guilt: It’s okay to scale back when you need to. The key is knowing where to scale back strategically.

• Have a backup plan: Systems like pre-recorded content or mapped-out marketing plans help you stay afloat during tough times.

• Show up when it matters most: Allyson shares how she prioritized Instagram, key trainings, and her students — and gave herself permission to pause the rest.

• When you feel better, start again with discipline: Don’t stay stuck in survival mode. Know when it’s time to ease back into your normal rhythm.

• Estheticians in Business: The Marketing Course Link
  (Want help building a sustainable marketing plan that works even when life gets wild? This course is for you.)

• Proverbs 31 Series – Weekly live trainings with @themoneymakingesthetician

  
  

  🔑 Key Takeaways:💡 Mentioned in the Episode:📌 Quick Quote:

“Choose what’s important. Show up where your clients are. And give yourself grace — but don’t stay in pause mode forever.”

Not all content is created equal—especially when it comes to actually booking clients. In this quick and spicy Marketing Monday, I’m breaking down the 3 types of content that lead to more appointments, more rebooks, and more client trust. These are the posts that don’t just get likes—they get RESULTS.

If you’re tired of throwing content at the wall and hoping something sticks, this one’s for you. I’m also giving you tangible action steps you can do today to create content that works.

What You’ll Learn in This Episode:

• Why social proof is literally currency 💸

• How to educate your clients without sounding like a textbook

• What a “direct offer” actually sounds like (and how to do it confidently)

  3 Marketing Tips from Today’s Episode:

1. Social Proof
   ✅ Post a client quote, before & after, review graphic, or Reel of testimonials.

2. Education That Solves a Problem
   ✅ Create a post that answers a specific client question like:
   “3 reasons your skin still feels dry after moisturizing”
   or
   “Why waxing doesn’t last long for some people”

3. Direct Offers with a Clear CTA
   ✅ Post your availability or openings for the week with a bold CTA like:
   “Book your glow ✨ DM me or click the link in bio.”

🎧 Screenshot this episode and tag me @estheticiansinbusiness if it gave you ideas you’re ready to use this week. I love seeing what you're working on! And don’t forget to come back Thursday for a longer episode where we go deeper into growing your booked-out business.

In this episode of Estheticians in Business, we're calling out the subtle (and not-so-subtle) marketing mistakes that might be costing you clients — even if you're showing up consistently. From ghost-town Instagram strategies to confusing service menus, Allyson walks you through five red flags that are easy to miss but totally fixable. If your marketing feels like it's “not working,” this episode is your permission slip to check your strategy — not your worth.

🔥 In This Episode, You’ll Learn:

• The #1 reason your “consistent posting” still isn’t bringing in clients

• Why relying only on Instagram is a dangerous business move

• The difference between features and results (and why your clients care)

• How confusing service menus repel potential bookings

• Why you should never wait until your books are empty to start marketing

🎯 Mentioned in This Episode:

• DM Allyson on Instagram to claim one of the last spots in the 6-Week Summer Coaching Intensive

• Join the free Estheticians in Business Facebook Group :

  https://www.facebook.com/groups/estheticiansinbusiness

📣 Call to Action:
🎧 Listen in and then share this episode with an esthetician friend who’s ready to stop panic-posting and start marketing with purpose. And if you want help putting this into action, DM Allyson to snag a final spot in the coaching intensive before it kicks off!

Last day to enroll into the fully booked bundle!! Click here to see it before the 6 week coaching bonus is gone!

Hate talking on camera but know you need to show up more online?

This episode is for my silent esthies ✨

I’m giving you 3 easy, low-pressure ways to show your face on Instagram—without saying a single word. These tips help you build trust, boost visibility, and feel way more confident showing up for your biz.

What You’ll Learn in This Episode:

• Why showing your face matters more than a voiceover

• The magic of B-Roll + bold text

• Easy ideas for face-forward Reels that don’t require talking

• How to ease into video without overthinking it

3 Tangible Actions from Today’s Episode:

1. 🎥 Record B-Roll of You Working
   → Prop your phone up while you prep your room, organize your back bar, or do a quiet service setup. Then overlay it with a simple skincare tip or appointment reminder in bold text.

2. ⏱️ Timelapse It
   → Timelapse yourself tidying up, filling your trolley, or writing client notes. Set it to music and use a caption like “This is your sign to prebook your next facial 🧖🏽‍♀️💆🏽‍♀️”

3. 🎶 Use Trending Audio with Subtitles
   → Pick a trending sound and just lip sync or vibe on camera—then layer your text tip or promo over it. Keep it short, bold, and to the point.

🎧 Loved this episode? Screenshot it and tag me

@estheticiansinbusiness so I can cheer you on!

Enrollment for Estheticians in Business

Feeling like your marketing efforts are just you shooting your shot in the dark? You’re not alone—and you’re not bad at marketing. In this episode, Allyson breaks down what’s actually working right now to help estheticians get booked (and stay booked)—plus how the Estheticians in Business Marketing Course walks you through it all, step by step.

From social media to referrals to slow-season strategies, we’re covering every piece of the client-getting puzzle. And yes—if you're introverted, burnt out, or convinced marketing is just "not your thing," this one is especially for you.

You’ll also hear a deeply personal update about Allyson’s foster-to-adopt journey, the emotional side of parenting prep, and why doing CPR for the 28th time still matters. 💚

What You’ll Learn:
✨ Why you’re not bad at marketing—you just don’t have a strategy yet
📲 How to use social media as a lead generator (not just a pretty grid)
📩 Why email marketing is not dead (and how to actually use it)
🤝 In-person marketing for introverts and extroverts
💌 The importance of pre-booking, follow-ups, and natural referrals
💡 Why promotions fail (and how to fix them with the Promo Playbook)
🧠 How AI like ChatGPT (aka Raul) can help you save time, avoid burnout, and get results
🎯 How to build marketing systems that work—even during slow seasons or maternity leave

🔥 Bonus Segment:
Enrollment is closing soon for the Estheticians in Business – Marketing Course, and this round includes Allyson’s 6-Week Summer Coaching Intensive — real-time support, weekly coaching, and more. Plus: a bonus vault packed with mini-courses, templates, and access to Allyson’s actual brand.

📆 Starts June 27 | Fridays at 6PM EST / 3PM PST
💥 Enroll now to get all bonuses → [Link in show notes]

Links & Resources:
🎓 Enroll in the EIB Marketing Course: Click here
📸 Follow on IG: @estheticiansinbusiness

Connect with Allyson:
Instagram: @estheticiansinbusiness
DMs are always open for questions, encouragement, or pep talks 💌

ENROLLMENT OPENS TONIGHT!!!

Get on the waitlist!! HERE! Waitlist link!

MARKETING MONDAYS!

1. Speak Their Language, Not Instagram’s

2. Post for Humans, Not Robots

3. Stay Consistent with Value