Eva Alexandridis founded 111 Skin with her husband, the hugely successful Dr Yannis. The brand started as a solution for aftercare for patients who had undergone surgical procedures. With a BA in International Business + a Masters, learning and travelling shaped Eva's world view. 111 Skin has grown to become a huge global brand. In over 85 luxury hotel spas, a list of enviable celebrities that swear by the product, including Olivia Palermo, Ashley Graham, Rosie Huntington-Whitely to Priyanka Chopra, Bella Hadid and Margot Robbie and a viral sheet mask, Eva has made the brand a household name, in a difficult market to crack. In this candid chat, Eva shares with me the reality of her business journey, the highs and lows and what she would do differently with what she knows now.

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