In this week’s episode of the Social Selling Show, Daniel and Will discuss how to get attention, and most importantly, sales leads from posting content in the LinkedIn news feed.

They explore the different social media features of LinkedIn, including polls, stories, lives, hashtags and reveal the right time to post content on LinkedIn.

Resources:

* The Daily Sales LinkedIn Page

* The Million Pound LinkedIn Message by Daniel Disney

Transcript 

Will Barron:

Welcome to The Social Selling Show with myself, Will Barron. I’m the founder over at Salesman.org, and the king, the king of social selling, Daniel Disney. Daniel. How’s it going, my friend?

 

Daniel Disney:

It is going very well. We’re excited to be back for another episode, and today to dig in a bit deeper into the world of content. Our last episode, I loved recording. So, I’m excited to go a bit further into content and really unlock some of the other secrets.

 

Will Barron:

Amazing. Well, this is definitely a part two. If you’ve not listened to part one of, I guess, LinkedIn content feed breakdown and analysis by myself and Daniel, it’ll be in the show notes or the comments below this video, wherever you’re consuming it, because it’s going all over the place. And so, it would be below this video. So, make sure you check out that episode first. So, let’s get right to it. because I feel like we can go almost rapid-fire through some of these.

 

How Effective are LinkedIn Polls in Driving Engagement? · [00:45] 

 

Will Barron:

LinkedIn polls. Should this be part of our weekly content mix on LinkedIn? Or is this monthly? Are they effective? Does it need to be a great poll or can we just throw a question out there? How effective are polls to get an engagement with our potential or our ideal buyer persona?

 

“You need to be asking questions that are genuinely sort of exciting and engaging to your audience. You want them to, A, either want to contribute, or B, want to see the results. And this is one of the most clever things that LinkedIn has done, for you to see the results of a poll, you have to vote.” – Daniel Disney · [01:17] 

 

Daniel Disney:

Polls are performing really well at the moment, Will. And I mean, it’s something I would do probably no more than once or twice a month. I think if you’re doing it every week, unless you’ve got really great engaging questions to ask, it’s probably going to be quite tricky. But that is the key. You need to be asking questions that are genuinely sort of exciting and engaging to your audience. You want them to, A, either want to contribute, or B, want to see the results. And this is one of the most clever things that LinkedIn has done. For you to see the results of a poll, you have to vote. So, they have created it in a way that is going to drive engagement. So, either create a poll where people have a strong opinion and will want to add their thoughts, or that they’re going to be so curious to see what the results are and what everyone else is voting for that they’re going to vote to see the results.

 

Daniel Disney:

So yeah, polls are really good. But again, make sure that they’re engaging, they’re valuable. And what I’d recommend is, again, look at the two types of polls. Have polls relevant to your industry, so that you can gather insights and data that either might help you identify customers or might give you some data that you can share as valuable content in the future. And then,