By Everbros: A Podcast on Agency Growth
5
1313 ratings
The podcast currently has 123 episodes available.
**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)**
**Skip the Cold Open at 19:50**
We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.
Why?
Because our job is to deliver leads to our clients. When someone fills out a form on our client's site, in order for us to properly get credit for that lead, the client needs to be alerted immediately.
However, as 2024 comes to a close, the website and digital marketing space has been plagued by email deliverability issues, which include websites sending lead form submissions.
We reflect on what kind of agency we set out to be and how our continued pursuit of being that hands-off agency has led us down the path of becoming technical email deliverability experts.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
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Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
**Cold Open (A listener and guest sent us a gift box -- we taste and rank everything in it)**
**Skip the Cold Open at 13:08**
If you don't have a lawyer and don't know how to write agreements for your agency, perhaps hearing how we write ours will help you craft yours.
Because we need to say it, we're not lawyers. Our agreements are not airtight. But they work for us.
We give practical advice for writing your agreements to make sure clients don't take advantage of you as well as helping you set the right expectations for your clients in your agreements.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
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⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @everbros
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
We talk to Andrew Jenkins at Catalyst RVA about his home service agency and how he was able to scale to $15k/mo in recurring profit in under a year.
Does Andrew have a secret to his quick success that we don't know? How long can he sustain that? Does he plan to get any bigger... or can he?
Find out more as we sit down and chat with Andrew over the next hour and a half.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @everbros
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
For the first time in over 2 years of doing this podcast, we're covering mental health. Specifically our own experiences with it as agency owners.
We're covering both perspectives of coming into agency ownership with pre-existing mental health issues as well as developed ones from the natural stressors that come with operating an agency and business in general.
We both deal with our own very separate issues. It's not just depression. It's anxiety, imposter syndrome, body dysmorphia, anger, and more.
If you're struggling with something, perhaps hearing our own story and struggles will help in some way.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @everbros
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
**Skip the fun stuff and get to the meat of the episode at 21:26**
The number one problem agencies seem to struggle with is getting clients. They often blame competition or not having a good enough value prop. But that's rarely actually the case.
Lacking basic business, marketing, and sales fundamentals is what's killing agencies and causing them to spin their wheels.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @everbros
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.
Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of SEO as well as create standardized SEO processes and procedural SEO documentation.
Get 30% off your first 3 months with code: EVERBROS
pathfinderseo.com
SEO is one of the hardest things to productize, package, and scale as an agency especially if you're not a niche agency.
Lindsay gives us tips on how to package and productize SEO services so you can increase your recurring revenue, close more web design projects, and build long-term relationships with your customers.
You can reach out to Linsday directly at [email protected] and at [email protected].
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:
YouTube: @everbros
Twitter/X: @HundleyJake
LinkedIn: linkedin.com/in/jake-hundley/
Facebook: facebook.com/jake.hundley.1
Instagram: instagram.com/jakehundley/
Reddit: u/JakeHundley
TikTok: @jakehundley
**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)**
**Skip the Cold Open at 7:52**
Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.
If you're a design agency, you may want to consider adding website maintenance and basic SEO service for monthly retainer work.
If you're an SMMA, you might want to make sure websites perform well so your social media ads do as well.
In this episode, we cover everything we look at when auditing websites for prospective clients and how to do that.
Keep in mind, that we are auditing for our specific niche. If you're in other niches such as e-commerce, you might want to consider other things we're not mentioning.
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Our recommended agency tools:
everbrospodcast.com/recommended-tools/
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Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:
YouTube: @everbros
Twitter/X: @HundleyJake
LinkedIn: linkedin.com/in/jake-hundley/
Facebook: facebook.com/jake.hundley.1
Instagram: instagram.com/jakehundley/
Reddit: u/JakeHundley
TikTok: @jakehundley
**Cold Open (The Everbros YouTube Channel)**
**Skip the Cold Open at 9:38**
Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.
We break down the different types of pricing models and what software you should go with based on where your agency is in size as well as how your services and products are packaged.
Low flat-fee software subscriptions might sound appealing, but the administrative headache that comes with them might not be worth it in the long run. High flat-fee software might be pretty and buttoned up, but are you throwing money out the window by not using all of the features?
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:
Twitter/X: @HundleyJake
LinkedIn: linkedin.com/in/jake-hundley/
Facebook: facebook.com/jake.hundley.1
Instagram: instagram.com/jakehundley/
Reddit: u/JakeHundley
TikTok: @jakehundley
**Cold Open (Our advice to a developmental agency owner)**
**Skip the Cold Open at 13:55**
In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.
It gives us every detail about their business that we need to know in order to effectively execute our services.
That includes their brand messaging, the size of business they are, what their target CPA is, and even accounts we need access to.
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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.
Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.
You can also get up to 50% off security and monitoring plans with the same link after your trial expires!
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:
Our first agency guru-type episode where we talk about success.
But more importantly... that when it comes down to it, nobody really cares if you don't succeed at something.
The only person you should be doing things for you is you. Sharing your success is great, but don't be scared to do something if you feel like it might not lead to success because at the end of the day... nobody cares.
----------------------------------
If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.
Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.
You can also get up to 50% off security and monitoring plans with the same link after your trial expires!
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:
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