Most people think the hardest part of entrepreneurship is coming up with an idea. For a lot of founders today, that’s no longer the problem. The problem is deciding which ideas deserve your time.

In this solo episode of Black Tech Green Money, Will Lucas explores what happens when every opportunity feels like it could be the next big thing. From software startups and media ventures to hospitality, real estate, and AI-powered products, Will shares the reality of navigating a growing portfolio of ideas while trying to stay focused on what matters most.

Along the way, he examines the difference between ideas that excite you and ideas that align with your long-term vision, why AI has made starting projects easier than ever, and how judgment—not execution—may be becoming the most valuable skill in entrepreneurship.

This is a candid conversation about focus, opportunity, decision-making, and the hidden cost of chasing too many good ideas.

If you’ve ever found yourself asking, “Should I build this?” this episode is for you.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

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