The Andrew Faris Podcast

Exactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)

Listen Later

I've never done an episode like this ever before.

Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed him and said, "Let's talk more about all of these."

So that's what we did: from 1-10, we went piece by piece through each of the points on the list and kicked them around.

This episode is good because Nate is right about so much. Calls to stop touching your ad account, spend money no matter what, and, of course, make sure you've got that dog in you–they're various levels of wise and counterintuitive.

Nate is currently the Head of Marketing at Original Grain and formerly ran growth at Dugout Mugs.

EPISODE HIGHLIGHTS

  • [00:00:27] Nate's tweet about success.
  • [00:06:32] Change in mentality in 2022.
  • [00:13:14] Having a steady hand.
  • [00:15:11] Mental health and morale.
  • [00:18:03] Spending more money on ads.
  • [00:21:00] Cutting the marketing department's fixed costs.
  • [00:24:58] We raised our prices.
  • [00:27:09] Premium product and customer value.
  • [00:31:02] Banger product strategy over marketing.
  • [00:33:09] Launching products for new audiences.
  • [00:36:21] Resisting shiny object syndrome.
  • [00:39:22] Focus on generating contribution margin.
  • [00:43:09] Recognizing significant tailwinds.
  • [00:45:31] Real growth happens in the trenches.

    • EPISODE SPONSOR

    Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠https://www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠.

    FOLLOW UP WITH NATE

    • Read The Original Tweet: https://twitter.com/natelagos/status/1692219115266585024
    • Follow Nate On X: ⁠@NateLagos⁠

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
          View all episodesView all episodes
          Download on the App Store
          The Andrew Faris PodcastBy Andrew Faris
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          24 ratings

          More shows like The Andrew Faris Podcast

          View all
          The Foundr Podcast with Nathan Chan by Foundr Media

          The Foundr Podcast with Nathan Chan

          571 Listeners

          Perpetual Traffic by Tier 11

          Perpetual Traffic

          759 Listeners

          Shopify Masters by Shopify

          Shopify Masters

          378 Listeners

          Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

          Marketing School - Digital Marketing and Online Marketing Tips

          1,253 Listeners

          Founders by David Senra

          Founders

          2,080 Listeners

          Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

          Ecommerce Playbook: Numbers, Struggles & Growth

          70 Listeners

          The Martell Method w/ Dan Martell by Dan Martell

          The Martell Method w/ Dan Martell

          569 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,412 Listeners

          My First Million by Hubspot Media

          My First Million

          2,643 Listeners

          Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

          Acquisitions Anonymous - #1 for business buying, selling and operating

          244 Listeners

          OPERATORS by OPERATORS

          OPERATORS

          48 Listeners

          Moneywise by Hampton

          Moneywise

          650 Listeners

          Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

          Marketing Operators

          10 Listeners

          Tactical & Practical by Nate Lagos

          Tactical & Practical

          2 Listeners

          Scalability School by Scalability School

          Scalability School

          9 Listeners