I don't know about your area, but there seem to be more gyms opening at a rate we've not seen before. Gym after gym popping up and grand openings all around.

What does this mean for current gym owners?

It means we've got to up our game to beat the increased competition. And the only to do so is by leaning on the experience clients get in your business.

Everybody is offering fitness, but the X-factor is the X-perience.

This is something that is fully in your control, and nobody else can match it because it's your experience. Nobody else can do it as you do.

So, how do you ensure clients are getting the best experience ever in your gym?

Tune in to find out!

Key Takeaways

- More gyms popping up everywhere (02:50)

- How to beat the competition (03:25)

- Experience is the X-factor (03:54)

- Clients are looking for results and experience (06:03)

- Experience is the big differentiator (11:56)

- Control your product to control the experience (13:49)

- There's always room to get better (16:01)

Additional Resources

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for the 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

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