The Advanced Selling Podcast

Expert Frameworks: The Video Hook That Stops the Scroll


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In this early Labor Day release, Bill and Bryan dive into expert frameworks—essential tools for positioning yourself as a knowledgeable sales professional in today's market. Bill breaks down the critical video framework every salesperson needs.

Learn the three-part video structure that actually gets attention: the hook that stops the scroll in the first 5 seconds, the story that keeps them engaged, and the call-to-action that drives results. Discover why social media has shifted from a follower platform to an interest platform, and how this changes everything about creating content for your prospects.

Whether you're struggling with video content or just want to hear Bryan's HoloDome adventure, this episode delivers practical frameworks you can implement immediately.

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Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com

The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insider

If you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin

Kick off 2026 with our Insider coaching call on January 9th at noon. Discover the 5 essential lead generation strategies you need to hit your goals this year, including a simple-to-build lead generation engine Bill will walk you through step-by-step.

Learn more: advancedsellingpodcast.com/insider

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The Advanced Selling PodcastBy Bill Caskey and Bryan Neale: B2B Sales Trainers

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