Behavior analysts love their jargon. Kendall Ryndak Samuel, BCBA and creator of @the.behavior.influencer, says it's time to knock it off. She and Liat dig into why our field does such a shitty job explaining itself, why big words just make us sound smart without actually helping anyone, and why the ethics code demands we use language people can understand.

Behavioral Concepts Covered:

Punishment

Reinforcement

Fixed ratio schedule

Extinction

Matching law

Verbal behavior

Pairing

Preference assessment

Connect with Kendall:

@the.behavior.influencer on TikTok, Instagram, and LinkedIn

bxinfluencer.com

Grab her book, Talk Behavior to Me, wherever you buy books.

ABA Language and Translation Resources

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