Ryan Rao is Chief Development Officer at VIO Med Spa, an expanding chain in the medical aesthetics industry. Rao discusses the company's nationwide growth, the factors driving consumer demand for med spa services, and VIO's unique approach to site selection and real estate. He explains how VIO Med Spa differentiates itself through its retail-focused locations, spa-like environment, and comprehensive service offerings, including injectables, skin rejuvenation, and wellness treatments. Rao also covers the importance of franchisee selection, the impact of private equity investment from Freeman Spogli, and the company's strategies for building brand consistency and operational excellence across its growing network.

James Cook is the Director of Retail Research in the Americas for JLL.

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