Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pouring over the results, writing the copy, getting the links. But something we too frequently neglect is actually looking at what the search results look like. In this episode we go deep into the search results pages – and how customers are using them to make their buying decision. So this is must listen if you’re spending any time or money on search traffic. Our guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects. And if that doesn’t convince you of his expertise – here’s the social proof bit – he’s been made an honorary life fellow of the Institute of Direct & Digital marketing (the IDM here in the UK)!

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