EyeCode Media

By Christopher Wolfe, OD, FAAO, Dipl. ABOEducation How To

EyeCode Media episodes

April 22, 2025 The Chris Wolfe Podcast: Clinical Roundtable: Rethinking Punctal Occlusion in Modern Dry Eye Care
In this thought-provoking clinical roundtable, Dr. Chris Wolfe is joined by Dr. Shane Kannarr and Dr. Aaron Werner to unpack the real-world implications of Lacrifill, a novel hyaluronic acid-based punctal occlusion device that’s changing the conversation around dry eye management.
What starts as a lighthearted discussion about plumbing and practice life quickly turns into a deep dive into how Lacrifill may reshape our protocols, especially in a landscape where traditional plugs have fallen out of favor. From staining outcomes and HA elution to procedural technique and patient selection strategies, this episode is packed with critical thinking, clinical transparency, and honest questions.
Topics Covered:

How Lacrifill differs from traditional punctal plugs
Why inflammation changed the game—and may be causing underuse of occlusion
The value of fluorescein and lissamine staining, lid wiper epitheliopathy, and neurotrophic keratopathy
Real-world feedback: injection technique, cannula size, managing patient discomfort
Strategic use in seasonal dry eye, post-cataract care, and diagnostic dry eye pathways
How to build consistent, team-based dry eye protocols that evolve with innovation
Whether you’re just beginning to explore dry eye treatment or looking to refine your advanced protocol, this episode provides a candid, collaborative look at how Lacrifill might become more than just the “new plug”—and instead, a pillar in your dry eye strategy.
Plus: Tips for integrating procedures more confidently and systematizing care so your entire team delivers better outcomes.
Resources:
Lacrifill clinical trial and product data (https://lacrifill.com/clinical-trial-and-product-data/)
Disposable Blunt Tip Dispensing Needle (https://a.co/d/63bXrPS)

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
49 min
April 16, 2025 Book Nerds: Storybrand 2.0
"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice.
In This Episode:
• What it really means to make your patient the hero
• The seven parts of the StoryBrand framework and how to apply them in optometry
• Why clarity beats complexity—and how jargon drives patients away
• How to craft simple, 3-step plans that increase patient engagement
• Why most practices “OD-splain” (yep, it’s a thing) and how to fix it
• Using empathy and storytelling to drive better treatment acceptance
• How to reframe your team communication and leadership using the same framework
• BONUS: How Aaron tested the framework during story time at the bar
Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again.
Tools Mentioned:
• StoryBrand One-Liner Formula
• Donald Miller’s Business Made Simple AI Tool
• The “8 Second Rule” to close the sale"

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[email protected]

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation!
Instagram: @aaron_werner_vision
1 hr 7 min
April 14, 2025 The Chris Wolfe Podcast: Setting the Stage for VSE 2025 – Unlocking the Potential in Your Existing Patient Base
In this episode, Chris sets the stage for an upcoming panel discussion at the Vision Source Exchange, focusing on maximizing the potential within existing patient bases. He encourages listeners to reflect on their practices, particularly regarding contact lens fitting metrics, patient engagement, and loyalty. The conversation emphasizes the importance of understanding patient needs, addressing barriers to contact lens fitting, and fostering family engagement in eye care. Chris highlights the significance of data-driven insights and intentional communication to enhance practice growth and patient retention.
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth

13 min
April 10, 2025 AWP: A Vision for Vision with Prof John Nolan
"In this enlightening mini-episode, Aaron catches up with Professor John Nolan, a global leader in ocular nutrition research, for a compelling conversation on John's ""Vision For Vision"" philosopathy that spans the full human lifecycle—from early fetal development to peak athletic performance and aging brain health.
Prof. Nolan shares a powerful perspective on the vital role of carotenoids and omega-3s in supporting not just vision, but cognitive development, maternal health, and long-term neuroprotection. He explains how science is evolving beyond just disease prevention, moving toward optimizing health at every stage of life.
What we discuss:
• Why expecting mothers become depleted of carotenoids—and why it matters
• How nutrition impacts early brain and retina development
• The future of vision care: From AMD to athletes and military performance
• Why the concept of “cradle to the dance floor” is the new frontier of ocular and brain health
• A preview of the groundbreaking research to be presented at the Bond Conference (July 2025, Boston)
Don’t Miss!
If you’re attending the Vision Source Exchange (www.vstheexchange.com), mark your calendar for Prof. Nolan’s keynote sessions—this is one of the most forward-thinking voices in ocular science today.
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[email protected]
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
35 min
April 09, 2025 AWP: “From Scrubs to Style: Eyewear, Fashion, and Practice Strategy with Mikki Collins”
"In this episode of the Aaron Werner Podcast on iCode Media, Aaron sits down with the dynamic and multifaceted Mikki Collins—a former surgical tech turned optical fashionista, ABO speaker, and industry insider. From the OR to the runway, Mikki shares her unique journey and dives into the evolving intersection of optical retail, fashion, patient experience, and practice growth.
What You’ll Learn:
• Mikki’s journey from ophthalmology surgical tech to optical fashion leader
• Why opticians should know the story behind the frame—and how to tell it
• What bespoke acetate is and why it matters in premium eyewear (yes, even Kate Spade!)
• The real role of frame reps—and how to partner better with them
• How AI tools like ChatGPT can help forecast trends and understand local demographics
• Using social media trends and retail experiences (TJ Maxx vs. Gucci!) to design your optical
• How to elevate your team’s communication, styling, and selling confidence
• Why “practice, not roleplay” can transform staff training
• Tips for masterclass binge-watching that actually helps your clinic
• Why it’s okay to say “we’re not for everyone”—and how to lean into your brand identity
Resources & Shoutouts:
• Optical Women’s Association (OWA)
• MasterClass picks: Salman Rushdie, Jocko Willink, Daniel Pink
• To Sell Is Human by Daniel Pink
• Extreme Ownership by Jocko Willink
• Building a StoryBrand by Donald Miller
• Vision Source (https://visionsource.com) FrameDream Program
• HubSpot Academy (https://academy.hubspot.com/) – Free sales & marketing courses
• Coursera (https://www.coursera.org) – Retail & psychology courses
Whether you’re an OD, optician, or part of the optical care team, this episode is packed with practical tips and inspiring insights on how to build a smarter, more stylish, and more strategic optical.
Contact Mikki Collins: [email protected]"
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[email protected]
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
57 min
April 07, 2025 The Chris Wolfe Podcast: The Patient Is Not the Villain: Old Media, New Media, and the Case for Plain Talk
In this episode, Chris discusses the significance of scripting in patient communication and the evolving narrative of the doctor-patient relationship. He reflects on a media training session that highlighted the outdated view of patients as villains and emphasizes the need for authenticity in healthcare interactions. Chris contrasts old media practices with new media expectations, advocating for genuine conversations that prioritize patient needs and experiences. He encourages healthcare professionals to foster deeper connections with patients through open dialogue and to move away from scripted narratives that dehumanize the interaction.
https://beverlyhillspublishing.com/how-conventional-media-differs-from-new-media/
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
19 min
April 02, 2025 AWP: Evidence-Based Optometry: Behind the Scenes of AOA’s Clinical Practice Guidelines
In this episode of the Aaron Werner Podcast, Dr. Aaron Werner is joined by Dr. Carl Urbanski and Dr. Andy Morgenstern—two key leaders behind the AOA’s Evidence-Based Optometry Committee. Together, they pull back the curtain on the Clinical Practice Guidelines (CPGs) that shape how optometrists diagnose and manage disease.

What You’ll Learn:
• What the AOA Clinical Practice Guidelines really are—and why they matter
• The 14-step, evidence-first process behind each guideline
• How to use CPGs in real-world clinical settings to improve patient care
• Why prevalence data should change how you see your schedule
• The difference between “great pickups” and just doing your job well
• Why CPGs are NOT influenced by industry or billing priorities—only evidence
• How students, staff, and even patients can benefit from engaging with guidelines

To access the AOA Clinical Practice Guidelines (Free Access) CLICK HERE (https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y)

Whether you’re in private practice, academia, or a hospital system, this episode is packed with insights on how to be a better doctor, not just a busier one.

Share with your team or students—this episode is a must-listen for anyone who wants to elevate care through clinical clarity.
________________________
[email protected]
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

57 min
March 31, 2025 The Chris Wolfe Podcast:From Belief to Behavior: What IPL Data Tells Us About Dry Eye Management
In this episode of the Chris Wolfe Podcast, the discussion centers around the significant gap between beliefs and actual practices in optometry, particularly in managing dry eye disease. Chris Wolfe emphasizes the importance of structured evaluations and the integration of technologies like IPL to improve patient care. Through data from a workshop with vision source doctors, he highlights the need for practices to align their actions with their beliefs to enhance treatment outcomes and patient satisfaction. The episode concludes with a call to action for practitioners to build effective systems that prioritize comprehensive care for dry eye disease.

https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified
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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected]
https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Show Sponsors: CooperVision MacuHealth
14 min
March 29, 2025 AWP: From Hero to Guide: Rethinking AMD Care and the Power of ForseeHome Monitoring
In this solo episode, Dr. Aaron Werner reflects on a powerful conversation between Dr. Chris Wolfe and Dr. Amanda Legge about at-home AMD monitoring with the ForeseeHome device. He shares a personal story about a missed opportunity in managing a patient’s dry AMD, and how that shaped his view on care and responsibility.

Key topics include:
- The shift from being the hero to becoming the guide in patient care
- Why ForeseeHome’s use of Vernier (hyper)acuity is a game-changer
- The importance of building clear, consistent protocols for AMD, dry eye, glaucoma, and other chronic conditions
- Why your entire care team should understand the “why” behind every process

A must-listen if you’re serious about elevating patient care and building processes that actually work.

Links in the show notes:
- Wolfe & Legge AMD discussion (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000700551281)
- ForeseeHome info (http://notalvision.info/ECM)
- Comprehensive Optometry Simplified course (https://www.practiceperformancepartners.com/bundles/comprehensive-optometry-simplified) from eyeCode Education Use the code 'EYECODEMEDIA22' for 10% off at check out
[email protected]
________________________
[email protected]
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

20 min
March 28, 2025 AWP: Cold Start Success w/ Dr. Eric Baas: Education, Strategy & Private Practice Growth
"In this episode, Dr. Aaron Werner sits down with Dr. Eric Baas, co-founder of iCare Advisors, to discuss the realities of cold starting an optometric practice. They explore:
- Why education, not persuasion, is key for new ODs
- Common pitfalls—and how to avoid them
- The importance of team, process, and community
- How every cold start can look different based on goals and market
If you’re thinking about starting a practice—or just want to be inspired by smart strategy and passion for private practice—this one’s a must.
Dr Eric Baas can be reached at [email protected]"
________________________
[email protected]
Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts
Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
58 min