Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group presents the Real Estate Top Provider Initiative which is a narrative on how agents can use top ad tech providers to optimize their marketing efforts and business outcomes across the Facebook suite. Last, Scott discusses the predictions/trends that agents and brokers should be aware of with digital marketing.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

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right welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. Today is our regular series called Fireside Chat with Facebook, we’ve teamed up with a real estate team at Facebook to produce episodes designed to help agents better utilize Facebook and their suite of tools. And we have Scott Shapiro from Facebook corporate with us as our guest. As always, let me tell you a little bit about Scott. If you’re new to our show, Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive businesses forward. In addition to the client partner role, Scott also serves as industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC where he also participated in sales advisory roles acting as a consultant for the digital and sports teams. Scott, welcome once again to keeping it real.

Scott Shapiro 1:53DJ, it’s great to see you again. It’s great to catch up with you. It’s great to catch up with the keeping it real podcast community. So Happy New Year to everybody. I think we’re gonna probably talk about this. This is the primary focus I’ve been missing a little bit in action because we’ve been in the laboratory cooking up a really awesome new initiative and it’s kind of hijacked and took most of January, February, but it’s great to be back with you and great to be back with the community. Yeah,

D.J. Paris 2:21this is really interesting and exciting. I know Facebook has taken on a much more specific role in helping not only specifically realtors, but also broker brokerages, brokers brokerages, and also some of the advertising partners that can help realtors in some of these efforts. It really is the the number one question we get here at our office, just specifically, we have 700 brokers here at our own firm. And you know, the number one question is how do I better use Facebook? Specifically, how do I better use the ad platforms? And of course, that’s a big question we get on the podcast as well. So we’re super excited to hear about some of these new initiatives.