Today we’re going to be talking all about fall trends on Pinterest. Traffic seems to surge on Pinterest during the fall unlike any other time of the year. we definitely want to help you gain some extra steam that you can put behind your marketing strategy to help catapult you into the next year.

This increase in traffic is larger for those of you who pin mostly DIY, crafts, lifestyle, food, etc. For those of us who have business to business accounts, we don’t get as big of a surge, but there’s still some increase regardless. If you are in that business to business niche, think about how you can add a fall twist to your content. Don’t discount this episode if you don’t have a specific seasonal component to your content.

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Fall Trends on Pinterest

For this episode, we created a special Fall Pinterest Trends worksheet. Fill in the form at the end of this post to get the worksheet delivered via email. Download it and you’ll have a list of all the trending keywords, as well as a place for you to list your top 3 pins from last year (so you can create a plan to update them). There’s also a place to list three posts you’re going to create this year. This will help you to capitalize on the trends of what people are clicking on this time of year.

If you listened to the podcast episode I recorded with Lindsay of Cotter Crunch, you’ll remember how she talked about creating a product based on a popular pin. That’s why it’s important to be aware of trends — so that you can monetize and continue to serve your audience simultaneously.

We have been working month-by-month through the Simple Pin Planner that I created with Tailwind. We don’t want to just repeat those things year after year, which is why we’re doing this fall trends episode, but you can go check out those episodes from last year:

* September Pinterest Trends

* October Pinterest Trends

* November Pinterest Trends

Another great way to get your finger on the pulse of what’s trending on Pinterest during a specific timepoint is to explore keywords using the Pinterest Trends Tool.

Seasonal Traffic Increases

The fall is a time for significant site traffic increases. What we’ve observed over the past five years is that traffic slowly creeps up throughout August and September, but really explodes in November. It dies back down in December and then falls off a cliff on February 15th.

Every February 16th, people begin to worry about their traffic dipping. Just know it happens year after year and learn to expect it.

Become familiar with when your people are pinning more pins and when they’re on your account. Knowing that will be super helpful. Go listen to this podcast episode about seasonality on Pinterest and see how it affects everyone!

Things to Pin