Tim Murphy, CEO of Boomers Parks, delves into the operations, challenges, and growth of Boomers Parks' family entertainment centers (FECs) and water parks. The discussion covers Murphy's extensive background in the entertainment industry, the evolution and modernization of Boomers Parks' offerings, and the significance of understanding demographic needs. Murphy also shares how Boomers Parks has adapted its business model for growth through franchising, consulting, and management agreements, while also enhancing their online presence and updating their facilities to attract and retain visitors.

James Cook is the Director of Retail Research in the Americas for JLL. 

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