Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatRank.

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Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank and TopHatContent!

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It was a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

Three episode takeaways:

• Content Strategy & Audits: Ashley talks about how she got into content marketing and why content audits are essential for improving website performance. She shares tips on when to republish, delete, or noindex old posts to keep your content fresh and effective!
• Creating & Structuring Content: From brainstorming blog post ideas with ranking potential to structuring posts for maximum impact, Ashley shares her process for crafting content that resonates with both users and search engines.
• Understanding the User Journey: You'll learn about the importance of backlinks and how understanding the user journey can help drive engagement and improve SEO performance.

Resources:

• TopHatRank
• TopHatContent
• TopHatSocial
• Tastemaker Conference
• Semrush
• BuzzSumo
• Slickstream
• 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie
• Built to Sell: Creating a Business That Can Thrive Without You
• SEO for Bloggers Webinars
• Semrush’s Topic Research Tool
• AnswerThePublic
• Yoast SEO
• Follow Ashley on Twitter
• Follow TopHatRank on Facebook, Instagram, and Twitter
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors. 

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.