Welcome to episode 49! Today we're talking about the concept of Easy and Effortless and what that means to you as a business owner or entrepreneur. As business owners, we want to do it all, and at least in the beginning, we probably have to, but as our business grows it more effective to simply focus on the kinds of activities that come easy and effortless to us and outsource the other stuff to other people or services that complement your skill set.

Instead of having to force everything, purposely structure your business around what comes easy and effortlessly to you and your business will thrive. Sometimes this also means listening to the market and working with it vs. fighting against it. The less you do the more you'll make, IF… you have the right approach.