From “Ozempic face” to red-light masks to the endless pressure to stay young, thin, and flawless — beauty culture is everywhere. But what happens when self-care turns into self-surveillance? When beauty stops feeling like joy and starts feeling like a bully?

In this week’s Feisty Fridays, Rachel Beck dives into the toxic cycle of self-optimization and why women are constantly told they’re “not enough.” From diet drugs to anti-aging fads, we’re reminded that society doesn’t trust women to own their bodies, their time, or their worth.

You’ll hear:

• Why “fixing yourself” keeps women small, busy, and disconnected.

• How beauty standards shift just out of reach — and who profits from it.

• Why no amount of hotness or health hacks can save us from misogyny.

• What it really means to unhook from the hustle and love yourself as you are.

💡 Feisty reminder: You are allowed to age. You are allowed to rest. You are not a product to be perfected — you are already whole.

Stay feisty. Stay free. Stay you. 💋