Episode 109: Female Fridays with Shante Cofield Part 1

Happy Friday, Female emPOWERED listeners! My #FemaleFriday guest this week is Shante Cofield, PT, DPT, OCS, CSCS, CF-L1. This is part one of two, as we decided to break up this conversation because it was so rich and full of incredible content!

Shante is the founder and creator of The Movement Maestro, LLC, a social-media based company that provides both online and in-person education for movement professionals.

Physical therapist to Instagram strategist

After graduating from NYU as a Physical Therapist and starting in her career, Shante was frustrated and disappointed to realize she wasn’t impacting people the way she desired. This led her down a winding path to creating The Movement Maestro, where she provides both one-one-one and group coaching for movement professionals, with a focus on brand strategy and development to keep them up to speed on the ever-growing digital marketplace.

Tune in to Part One of our discussion, as we hash out her transition from treating clients as a Physical Therapist to now teaching and coaching entrepreneurs all over the globe. 

In this episode we discuss:

• PT school and questioning career choice s
• Struggling when you don’t feel like you’re making an impact
• Pelvic floor therapy and treatment philosophy
• How Instagram changed everything for movement pros
• Launching an online course
• Why niching down is scary
• Reels and TikTok’s impact on movement pro’s marketing
• Learning your “no”

Follow Shante on Instagram @themovementmaestro. To learn more about her courses and coaching, check out https://themovementmaestro.com/ 

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Links mentioned in this episode:

• The Movement Maestro
• JillFit

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!