Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you.

In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade on the seminar staff, and three years in affiliate coaching, Jason is a powerhouse of CrossFit wisdom. His passion and expertise have touched the lives of more than 500 affiliates.

00:01 Financial literacy and marketing strategies for boutique fitness gyms

1:18 CrossFit coaching and affiliate ownership. 

3:54 Blending old and new approaches in the fitness industry.

10:04 Raising prices in a CrossFit gym without alienating clients.

13:36 Expanding a gym business with practical considerations.

19:20 Expanding a gym business with potential risks and requirements. 

21:42 Coaching, financial literacy, and marketing for gym owners

27:51 Optimizing gym marketing for lead generation and business growth

30:09 Affiliate marketing growth strategies and challenges.

35:40 Sales strategies and experimentation.

39:01 Marketing strategies for CrossFit gyms. 

Join us as Jason shares insights into the dynamic world of CrossFit, his journey, and the strategies that have made him a driving force in the fitness community.