Recently a gym owner made a comment to me that prompted this podcast.

He asked me, "Why do you come off like such a dick?"

Great question.

My style. My delivery. My voice...is mine.

It's me. It's not contrived. It's not created to razz you or create a "shock jock" type persona. It's who I am. It's authentic to me and my story.

Use this a nod. Use this as a suggestion: ESTABLISH YOUR OWN VOICE.

You want to standout in a crowded marketplace? ESTABLISH YOUR OWN VOICE.

You want you clients to rally behind your brand. ESTABLISH YOUR OWN VOICE.

You get the idea. Listen to the rest.