Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO involves relevance, prominence, and proximity, unlike traditional SEO which focuses solely on relevance and prominence. Gifford emphasizes the significance of filling out all GBP fields accurately, especially the primary category and hours of operation. He advises against using unrelated categories and highlights the impact of reviews, noting that businesses should actively ask for positive reviews. Gifford also addresses the challenges of managing multiple locations and the importance of staying compliant with Google's policies and FTC regulations to avoid suspensions. Show Notes

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