Sign up to save your podcasts
Or
Share Finding the Right Marketing Team with Rob Simone
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Finding the Right Marketing Team with Rob Simone
Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that.
About Rob Simone
Rob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution. Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn’t lost a single client, has retained its talent base, and has expanded business on every level.
Episode Highlights
Only Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson’s recent appearance on brand naming. Speaking of brand names …
Why Summer Friday? I had to ask Rob about his agency’s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization’s passion and culture, “Who doesn’t love a summer Friday?”
Defining an agency today. “We are a boutique agency and want to stay a boutique agency,” said Rob of their 35-member team. “When you get to a certain size, it’s hard to focus and be nimble.”
Building the right marketing team for the job. Among Rob’s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. “We think of our team as family. Our UVP is culture above all.”
Specialists vs. generalists. We also discussed the ongoing debate of specialists vs. generalists. What’s most important in marketing today? You’ll have to listen to find out the answer to this big question!
What brand has made Rob smile recently? Rob went with a personal brand—José Andrés. Chef Andrés was in the news recently by showing up in Ukraine to help by doing what he does best, “feeding people who need food.”
To learn more, go to heysummerfriday.com.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9494 ratings
Rob Simone is Partner and President of Summer Friday, a boutique agency sitting at the intersection of ideas and execution. This week on the On Brand podcast, Rob joined me for a discussion on the agency business today, founding a business during a global pandemic (!), and how to build a high-performance marketing team in one of the more challenging times to be doing that.
About Rob Simone
Rob Simone, based on Long Island, is Partner and President at Summer Friday, a strategy, creative, and content boutique that thrives at the intersection of big ideas and nimble execution. Simone co-founded Summer Friday in April 2020, right at the peak of the pandemic. His clients include major brands such as E*TRADE, National Grid, Cigna, and JP Morgan. Since its founding, the agency hasn’t lost a single client, has retained its talent base, and has expanded business on every level.
Episode Highlights
Only Robs on the Podcast. Rob opened by highlighting that my own podcast of late has been heavy on Robs with Rob Meyerson’s recent appearance on brand naming. Speaking of brand names …
Why Summer Friday? I had to ask Rob about his agency’s quirky name (which, yes, I mistook for another guest that was going to be on the podcast!). As it turns out, this inventive name provides a glimpse into the organization’s passion and culture, “Who doesn’t love a summer Friday?”
Defining an agency today. “We are a boutique agency and want to stay a boutique agency,” said Rob of their 35-member team. “When you get to a certain size, it’s hard to focus and be nimble.”
Building the right marketing team for the job. Among Rob’s many accomplishments has been both founding an agency and keeping his talent in one of the more challenging times to accomplish either task. “We think of our team as family. Our UVP is culture above all.”
Specialists vs. generalists. We also discussed the ongoing debate of specialists vs. generalists. What’s most important in marketing today? You’ll have to listen to find out the answer to this big question!
What brand has made Rob smile recently? Rob went with a personal brand—José Andrés. Chef Andrés was in the news recently by showing up in Ukraine to help by doing what he does best, “feeding people who need food.”
To learn more, go to heysummerfriday.com.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
HBR IdeaCast
201 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,453 Listeners
Social Media Marketing Podcast
1,440 Listeners
Why That Worked – Presented by StoryBrand.ai
1,927 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,259 Listeners
How I Built This with Guy Raz
30,236 Listeners
Masters of Scale
3,990 Listeners
The Peter Attia Drive
7,996 Listeners
The CMO Podcast
345 Listeners
Uncensored CMO
37 Listeners
The Prof G Pod with Scott Galloway
5,427 Listeners
Huberman Lab
28,580 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
505 Listeners
The Next Wave - AI and The Future of Technology
63 Listeners
AI Explored
84 Listeners