Success doesn’t start with money – it starts with what you believe you deserve.

When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about drawing a line in the sand. A personal standard. A way of saying, this is where I belong – and I’ll work to stay here.

In this episode, Tim and Randy unpack what it means to adopt a “first-class mindset,” and why it has less to do with money and everything to do with identity. 

They explore how raising your standards in one area of life ripples into others – business, relationships, confidence – and why some people will always try to pull you back down when you start leveling up.

You’ll also hear how proximity creates opportunity (including a wild story involving a government official and a WWE superstar), and why the Iron Circle is built to celebrate success.

If you're ready to stop shrinking to fit and start living at the level you were built for, this one’s for you.

Tune in!

Key Takeaways: 

• Intro (00:00)
• Tim introduces "first-class mindset" from a Belize trip (00:35)
• Proximity in elevated environments unlocks unexpected opportunities (03:14)
• Mindset post on Facebook triggers supportive and hateful responses (06:15)
• In the Iron Circle, member wins define success (09:50)
• Haters don't want to see others succeed (12:48)
• Establishing high standards for children via consistent exposure (18:05)
• Final message: raise your personal thermostat of worth (20:32)

Additional Resources:

- Learn how to scale, hire, and build a business that runs without you at the 2025 ProFit Growth Summit in Nashville

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program

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