Welcome to another episode of Gym Marketing Made Simple! 

Today, we are excited to chat with Adam Lane, the founder of Oak Performance and Oak Strength. In 2012, Adam and his wife started building their fitness empire in Northern Illinois. 

Adam's passion for athletics and helping others led him to establish Oak Strength and Oak Performance, which have grown significantly. They have relocated their gym to a new location and expanded their offerings to include specialized youth athlete training programs. 

Throughout our conversation, Adam shares invaluable insights on paid marketing strategies for fellow gym owners while emphasizing the importance of profitability in the fitness industry. We discuss his challenges with navigating the complexities of Facebook ads and the transformative impact of partnering with a dedicated marketing agency. 

Adam also expressed frustration with a previous weight loss program that lacked personalization and set unrealistic client expectations. This experience led to a profound evolution in their gym's branding and messaging, transitioning from the exclusive "Oak Strength" to a more inclusive approach that resonates with a diverse audience. 

00:01 Marketing strategies for boutique fitness gyms with a focus on franchise expansion. 

4:51 Overcoming marketing challenges and improving ad performance for a fitness gym.

11:57 Marketing strategies for a gym, including using testimonials and images

15:55 Franchise model, marketing strategies, and team alignment.

23:28 Challenges and growth strategies for fitness franchises.

27:51 Improving gym marketing through digital marketing and automation.

Whether you're a seasoned gym owner seeking actionable marketing tips or simply curious about the fascinating journey of building a fitness empire, this episode is packed with valuable insights and inspiration. 

Please join the Gym Marketing Podcast and join us on this enlightening journey!