Fitt Insider

Let's talk about the business of wellness...

Ian McCaig, Sammi Adhami, and Daniel Shellard are the Founders of Fiit. An at-home-workout app recognised by the media as the ‘Netflix of fitness’. Ex-google employees, and Founders of Qubit, the trio have set themselves a challenge to transform the lives of the UK.

Since Fiit launched in April 2018, the Fiit app has been downloaded by 150,000 users, generated in excess of 350,000 starred user ratings, and seen more than 500,000 classes completed. With a solid founding team balancing quick decisions and team morale, and a host of celebrity trainers and influencers leading the workouts, it really is no wonder that the fitness app has attracted investment of £8.9million and won the hearts of the UK.

In this episode, Ian, Sammi and Daniel dive into the inspiration behind Fiit, the use of influencers - in both their product and marketing - and how they stand out against 150,000 fitness apps available now, on the app store.

Thank you to Fora for hosting this recording in their purpose-built recording studios in London, and to our sponsors:The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY.

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.

Let's talk about the business of wellness...

Jules Miller is the Founder of nutrition and supplement brand The Nue Co. With a recent raise of $9 million to drive personalisation (July 2019), the premium subscription brand is not only known for building strong brand loyalty, but for challenging the status quo.

With just 40% of Britain's taking supplements, vs a whopping 78% of Americans, it was a strategic move for the female founder to take The Nue Co. straight to New York. The businesses priorities from the beginning has been to understand how consumers are feeling, and educate them on non-toxic ingredients that make them feel great.

In this episode, Jules shares her thinking around innovation (spoiler: if people don't think she's crazy, she knows it's not a good idea), we talk about the financial strain of launching a startup, and how The Nue Co is doing things differently to conventional supplement brands. Jules also talks about why wellness won't exist in the future.

Thank you to our sponsors: The go-to legal firm supporting the wellness industry Bird & Bird.

Software booking experts, MINDBODY. 

Creative agency for all your wellness business needs, Skipper & Skipper.

To find out how Welltodo can support your business and career objectives, head to welltodoglobal.com today.

Host Lauren Armes will take you into the minds of the wellness industry's most successful brand owners, industry leaders and innovators. In this series, we're asking the big question: what does it really take to grow and succeed in the global wellness industry today? This podcast is for you if you are running a business in the wellness industry, thinking about starting a business, cultivating a career in this space, or intrigued by how your favourite wellness brand was setup.