Fitt Insider

Today I'm joined by Nick Green, Co-Founder and CEO of Thrive Market.

Thrive Market is a membership e-commerce platform on a mission to make the world's highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free.

In this episode we discuss the company's mission to make healthy living more accessible, and the shift toward holistic wellbeing from mental wellness to sustainability. We also talk about emerging trends, including health, data, personalization, and more.

In this episode, you'll learn:

• How Thrive identifies upcoming trends to stay ahead of their competition
• Why Thrive's business model is more profitable than typical grocery businesses
• Thrive's plans to integrate data and technology to personalize and automate their customers' shopping experience
• Nick's thoughts on the future of subsidies for natural food products

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Nick's Links

• Thrive Market's website
• Follow Thrive Market on Twitter
• Thrive Market is on Instagram
• Connect with Thrive Market on Facebook
• Check out Thrive Market on YouTube
• Fitt Insider podcast #55: Nick Green, CEO of Thrive Market

Today I'm joined by Ronan Levy, Co-founder and CEO of Field Trip Health.

Field Trip is redefining mental health and well-being through ground-breaking work in psychedelics and psychedelic-enhanced psychotherapy. With Field Trip Health centers opening across North America, and drug development and advanced research on plant-based psychedelics through Field Trip Discovery, Field Trip helps people heal and heighten engagement with the world.

In this episode we discuss the company's approach to Ketamine-assisted psychotherapy. Ronan details the key factors moving psychedelics into the mainstream. Plus, we explore use cases for mental health, depression, PTSD, and more.

In this episode, you'll learn:

• How Field Trip is expanding their sales funnel & scaling their company
• Tips for succeeding in a highly regulated & sometimes stigmatized industry
• Ronan's thoughts on becoming a lifestyle brand

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Ronan's Links

• Field Trip Health's website
• Field Trip's app
• Follow Field Trip on Twitter
• Field Trip is on Instagram
• Connect with Field Trip on Facebook
• Field Trip's LinkedIn page
• Follow Ronan on Twitter
• Ronan is on Instagram
• Ronan's book: The Trip Journal
• Ronan's upcoming book with Dr. Mike Dow: The Ketamine Breakthrough: How to Find Freedom from Depression, Lift Anxiety, and Open Up to a New World of Possibilities

Today I'm joined by Joey Gonzalez, CEO of Barry's.

Founded in 1998, Barry's has led the fitness industry in innovation. Today, you can experience their signature Red Room in more than 70 studios across 10 countries, as well as in the comfort of your own home. Whether you're sprinting, lifting, or riding, in-studio or at-home, Barry's is on a mission to inspire you to work(out) hard, have fun, find your strength, and be your best.

In this episode we discuss the launch of RIDE, the company's new indoor cycling concept. Joey explains how Barry's weathered the pandemic without closing a single studio, and we lay out a framework for making boutique fitness irreplaceable.

In this episode, you'll learn:

• How Barry's is leveraging their brand to add new services
• Joey's strategy for scaling a brick and mortar fitness company
• How Barry's survived COVID without permanently closing any of their studios

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Joey's Links

• Barry's website
• Barry's RIDE website
• Follow Barry's on Twitter
• Barry's is on Instagram
• Connect with Barry's on Facebook
• Follow Joey on Twitter

Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker.

Recover Athletics is the leading injury-prevention tool for runners. Their mission is to help runners spend more time running and less time injured. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and seamlessly incorporate the recovery needed to stay injury free.

In this episode we discuss the company's prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale your user base. The guys also talk about selling the company to Strava and reaching tens of millions of athletes.

In this episode, you'll learn:

• How to leverage your competitive advantages in your product launch
• Simple & powerful growth hacks you can use when starting out
• How Recover began their relationship with Strava

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch
• Fitt Insider podcast #137: Michael Horvath, CEO & Co-founder of Strava

Nick Stewart & Nick Kafker's Links

• Recover Athletics' website
• Recover Athletics is on Instagram
• Connect with Recover Athletics on Facebook
• Strava
• Nick Stewart's LinkedIn page
• Follow Nick Stewart on Twitter
• Nick Kafker's LinkedIn page

Today I'm joined by Noosheen Hashemi, Founder and CEO of January AI, a precision health company.

January AI has assembled a team of computational, food, translational, and medical scientists to tackle unmet needs in people with or at risk for developing diabetes. Their multi-omic approach synthesizes wearable, food, and microbiome data to make personalized recommendations and products to address hyperglycemia.

In this episode we talk about using glucose monitoring to improve wellbeing. Noosheen explains how January leverages digital twins to create personalized health insights, and she warns against deceptive marketing practices in the digital health space.

In this episode, you'll learn:

• How January balances product development & refinement with product availability
• Noosheen's tips for getting and staying far ahead of your competition
• How January is expanding their customer base and making it easier for people to adopt a healthier lifestyle

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Noosheen's Links

• Follow Noosheen on Twitter
• January AI's website
• Follow January AI on Twitter
• January AI is on Instagram
• Connect with January AI on Facebook
• January AI's LinkedIn page

In this episode I'm joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform.

The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better.

Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you with a customized fueling plan.

Today Matt and I talk about building a trusted resource for endurance athletes. Matt explains the difference between performance, nutrition, and wellness supplements. Plus, we cover why personalization and education are key to creating customer loyalty.

In this episode, you'll learn:

• How Matt scaled The Feed despite having a small marketing budget
• Why The Feed's bottom line was unfazed by the COVID pandemic
• Matt's secret source of inspiration for new marketing ideas and strategies
• How Matt decides which products to offer, and which ones to avoid

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Matt's Links

• The Feed's website
• Follow The Feed on Twitter
• The Feed is on Instagram
• Connect with The Feed on Facebook
• Email Matt

Today I'm joined by Mike Taylor, Co Founder of BeaverFit North America.

BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more.

In this episode we talk about manufacturing fitness equipment for commercial and military customers. Mike explains how his time in the Navy and experience at TRX led to starting BeaverFit, and we explore untapped opportunities in outdoor fitness from community gyms to boutique studios, and more.

In this episode, you'll learn:

• How BeaverFit went from offering only one product to building $5M facilities
• Key business lessons Mike and his team learned from the COVID pandemic
• How BeaverFit avoids the problem of excess product inventory

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Mike's Links

• BeaverFit's website
• Follow BeaverFit on Twitter
• BeaverFit is on Instagram
• Connect with BeaverFit on Facebook
• Check out BeaverFit on YouTube
• TRX Training's website

Today I'm joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps.

As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home.

In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration of virtual and augmented reality hardware, and we explore the future of omnichannel fitness where immersive technology transforms at-home, in-person, and outdoor exercise.

In this episode, you'll learn:

• How FitXR has uniquely positioned their product to serve the widest audience of fitness enthusiasts
• The pros and cons of not producing your own connected fitness hardware
• Why FitXR's adoption & usage rates have increased as other in-home fitness companies' rates have declined post-pandemic

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sam's Links

• FitXR's website
• Follow FitXR on Twitter
• FitXR is on Instagram
• Follow FitXR on Facebook
• Check out FitXR on YouTube
• Fitt Insider podcast episode #87, with Sam Cole

Today I'm joined by Sharam Fouladgar-Mercer, Co-founder and CEO of Signos, a glucose monitoring and weight management platform.

Signos is the only company that combines continuous glucose monitoring (CGM) with an AI-driven app to deliver real-time glucose monitoring for optimal health and weight management. Signos translates an individual's metabolic signals into timely recommendations for eating, exercise, and better health.

In this episode we discuss the metabolic health crisis and obesity epidemic, and how Signos is using glucose monitoring and AI to provide personalized health insights. Plus, Sharam talks about the power of technology and creating sustainable behavior change.

In this episode, you'll learn:

• How Signos is using technology to optimize their clients' weight loss strategies
• How Signos scaled their business to over 200,000 waitlist customers
• Sharam's thoughts on future innovations in health & wellness wearables

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sharam's Links

• Signos' website
• Follow Signos on Twitter
• Signos is on Instagram
• Follow Signos on Facebook
• Check out Signos on YouTube
• Signos' LinkedIn page

In this episode I'm joined by Andrew Herr, Founder and CEO of Fount.

Based on their work studying the highest performers in the toughest environments on earth, Fount's mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them.

Fount's depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around the world.

On today's show we discuss Fount's high performance health concierge, Andrew's plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of health care.

In this episode, you'll learn:

• How Fount is able to maintain a high customer retention rate
• Why Fount is perfectly positioned to revolutionize AI health & performance coaching
• How Andrew is scaling Fount, and his vision for the company in the near future

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Andrew's Links

• Fount's website
• Follow Fount on Twitter
• Follow Andrew on Twitter
• Contact Andrew directly