Fitt Insider

Today I'm joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company.

The Vitruvian Trainer+ uses artificial intelligence to read users' range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use.

In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon's vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry.

In this episode, you'll learn:

• How Vitruvian went from Jon's backyard shed to receiving millions of dollars in funding
• Jon's mindset and strategies for appealing to the broadest possible range of users
• How Vitruvian leverages memberships to expand their market size and keep hardware costs low

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jon's Links

• Vitruvian's website
• Follow Vitruvian on Facebook
• Vitruvian is on Instagram
• Check out Vitruvian on YouTube
• Vitruvian's iPhone App
• Vitruvian's Android App
• Jon's LinkedIn page

Today I'm joined by Elo Co-founder and CEO, Ari Tulla.

Elo's big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers' unique needs with precision.

In this episode we discuss the company's approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables will unlock the power of food as medicine.

In this episode, you'll learn:

• How Elo is transforming the smart nutrition industry
• Why nutrition subsidies will significantly increase in the next decade
• How Elo is leveraging AI to provide personalized nutritional supplements

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Ari's Links

• Elo Health's website
• Follow Elo Health on Facebook
• Elo Health's LinkedIn page

Today I'm joined by OxeFit CEO, Rab Shanableh.

OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit's personalized and engaging content you'll get a workout unlike anything you've experienced before.

In this episode we discuss the company's smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports teams and physical therapy—in addition to at-home training. Rab also talks about raising $35 million in funding, including investment from athletes like Dallas Cowboys quarterback Dak Prescott.

In this episode, you'll learn:

• How OxeFit is succeeding in both the professional & consumer markets
• Rab's insights on raising capital and protecting shareholders' interests
• How OxeFit validated their product offering

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Rab's Links

• OxeFit's website
• Follow OxeFit on Twitter
• OxeFit is on Instagram
• Follow OxeFit on Facebook
• Rab's LinkedIn page

In this episode I'm joined by Les Mills CEO, Clive Ormerod.

Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet.

Clive and I discuss the company's 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet.

In this episode, you'll learn:

• How Les Mills creates exceptional experiences in-person & digitally
• Keys to enabling consistent company growth
• How Les Mills leverages technology to deliver diverse fitness content
• Clive's thoughts on specialization and innovation

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Clive's Links

• Les Mills' website
• Follow Les Mills on TikTok
• Follow Les Mills on Twitter
• Les Mills is on Instagram
• Check out Les Mills on YouTube
• Les Mills is on Facebook
• Les Mills live events
• Les Mills' LinkedIn page
• Clive Ormerod's LinkedIn page

Today I'm joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, a social wellness club.

Remedy Place is the solution to life's daily stresses: symptom struggles, lingering ailments, and mental burnout that compound and accumulate over time. Remedy Place helps clients rebalance these stresses through a highly-educated team of experienced doctors and wellness experts to provide optimal holistic healing and lifestyle support.

In this episode we discuss the company's temptation and toxin free experience, and a variety of health-focused services from functional medicine to breathwork classes and IV drips. Plus, we talk about Remedy's upcoming New York City location, and future expansion plans.

In this episode, you'll learn:

• How Remedy is bridging the gap between preventative and diagnostic health care
• Ways Remedy is expanding their client base without big marketing campaigns
• How Jonathan founded Remedy Place with $2K in his checking account

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Dr. Leary's Links

• Remedy Place's website
• Follow Remedy Place on Instagram
• Check out Remedy Place on TikTok
• Dr. Leary's website
• Follow Dr. Leary on Instagram

Today I'm joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines.

Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month.

In this episode we discuss the company's bootstrap start, pivoting from commercial sales to at-home during the pandemic, and everyone's approach to gamified fitness content.

In this episode, you'll learn:

• How Aviron overcame early obstacles and achieved success
• Tips for adapting your sales funnel to current market trends
• Andy's candid insights about developing & launching a physical product
• What Aviron is doing to prepare for a potential recession

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Andy Hoang's Links

• Aviron's website
• Follow Aviron on Twitter
• Join Aviron's Facebook community
• Join Aviron's Discord channel
• Aviron is on Instagram
• Check out Aviron on YouTube

Today I'm joined by Josh Hix, CEO of Season Health, a digital food pharmacy.

Season is rethinking nutrition-based health care. Season's platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs.

In this episode we discuss Josh's experience building meal kit service Plated, Season's approach to food as medicine, the company's recent $34 million funding round, and the growing need for solutions that target diet-related chronic illnesses.

In this episode, you'll learn:

• How Season uses technology to prescribe nutrition
• Season's approach to creating the right business model
• How Season works with insurance companies to prioritize customers' health
• Season's innovative pairing of clinical care and personalized meal plans

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Josh's Links

• Season Health's website
• Josh's LinkedIn page

Today I'm joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess' technology lets you embed your live classes, on-demand library, and packages onto your website. You don't worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class.

In this episode Nate and I discuss the rise of the fitness creator, the consolidation happening among fitness creator platforms, and the shifting fitness landscape from gyms to at-home and hybrid workouts. Nate also shares his vision to expand into wellness verticals beyond fitness.

In this episode, you'll learn:

• How to spot opportunities in the $5 trillion health & wellness industry
• Nathan's tips for providing ongoing value to your customers
• How Recess built a platform that serves both creators and consumers
• Nathan's predictions for entrepreneurs in the health & wellness space

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Nathaniel Jewell's Links

• Recess.tv's website
• Follow Recess.tv on Twitter
• Recess.tv is on Instagram
• Check out Recess.tv on TikTok
• Follow Recess.tv on Facebook
• Follow Nathan on Twitter and Instagram
• Nathan's LinkedIn page

Today I'm joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company's smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept of sleep fitness, and the company's plan to improve sleep performance. Alexandra also shares Eight Sleep's moonshots, like the possibility of compressing sleep to under six hours. In this episode, you'll learn:

• Tips for leveraging social proof to build trust with your customers
• How Eight Sleep grew from a crowdfunded startup to a nearly $500M company
• Important things to consider when partnering with other brands
• The challenges & benefits of building a mission-driven company

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Alexandra's Links

• Eight Sleep's website
• Follow Eight Sleep on Facebook
• Eight Sleep is on Instagram
• Follow Eight Sleep on Twitter
• Follow Alexandra on Twitter
• Barry's Bootcamp

On today's episode I'm joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company's paid subscription, Strava's plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you'll learn:

• How to expand your customer base without alienating core users
• Tips for transitioning free users to paid subscriptions
• Strava's strategies for keeping users engaged
• Things to consider before taking your company public

Links & Resources

• Zwift
• The Tour de France website
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Michael Horvath's Links

• Strava's website
• Strava apps
• Follow Strava on Twitter
• Strava is on Instagram
• Follow Strava on Facebook
• Check out Strava on YouTube
• Strava's LinkedIn page
• Recover Athletics