Fitt Insider

Today I'm joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company's digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn's plan to build an omni-channel fitness bundle. In this episode, you'll learn:

• How to make a smooth transition from free memberships to paid
• Lindsay's tips & strategies for optimizing business growth
• FitOn's unique approach to keeping retention high & reducing churn

Links & Resources

• Orangetheory Fitness
• Xponential Fitness
• CrossFit
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Lindsay Cook's Links

• FitOn's website
• FitOn is on the App Store
• FitOn is on Google Play
• Follow FitOn on Instagram
• FitOn is on Pinterest
• Follow FitOn on Facebook
• Peerfit's website

Today I'm joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. In this episode we discuss Othership's app and studio offerings. We talk about why breathwork, ice baths, and saunas are moving into the mainstream. Robbie also explains how Othership creates social wellness experiences that foster connection and emotional health.

In this episode, you'll learn:

• How to take your idea from concept to reality
• How Othership is scaling their business model
• How Robbie overcame prospective clients' initial skepticism
• How Othership creates transformative experiences for their customers

Links & Resources

• Unbounded
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Robbie Bent's Links

• Othership's website
• Follow Othership on Twitter
• Othership is on Instagram
• Check out the Othership app
• Follow Robbie on Twitter

On today's episode I'm joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple's experience building a wellness-focused media platform, and how the company has expanded beyond advertising revenue to include supplements, health coaching, and virtual classes. We also explore emerging health trends such as wearables, mental wellness, and longevity. In this episode, you'll learn:

• Mindbodygreen's philosophy on content diversification & distribution
• Tips for reaching customers at each stage of their wellness journey
• Mindbodygreen's approach to creating successful products
• Jason's predictions for upcoming opportunities in the wellness economy

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch
• Oura
• WHOOP

Guest's Links

• Mindbodygreen's website
• Follow mindbodygreen on Twitter
• Mindbodygreen is on Instagram
• Follow mindbodygreen on Facebook
• Check out mindbodygreen on YouTube
• Follow mindbodygreen on Pinterest
• Listen to The mindbodygreen Podcast

Today I'm joined by Stephen Owusu, Co-Founder and CEO of JAXJOX, makers of connected strength training equipment. The JAXJOX InteractiveStudio™ is the all-in-one home fitness solution for a 360-degree connected fitness experience, replacing a rack of 22 weights with an innovative, space-saving design. It's strength, cardio, and recovery training all in one intelligent, sleek, home gym.

In this episode we discuss the rise of the smart strength category. We talk about the company's connected kettlebell, dumbbells and interactive studio, and Stephen explains why not chasing growth during the pandemic was the right decision.

In this episode, you'll learn:

• How JAXJOX is transforming the in-home free weight experience
• Why delaying your product launch can pay off big later on
• Tips for partnering with outside distributors
• Stephen's philosophy on raising capital and company growth

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Stephen Owusu's Links

• JAXJOX's website
• Follow JAXJOX on Twitter
• JAXJOX is on Instagram
• Follow JAXJOX on Facebook
• Follow Stephen on Twitter

Today I'm joined by Rishi Mandal, Co-founder and CEO of Future, a digital personal training service connecting users with human coaches. Future uses a combination of technology, content, and elite personal trainers to build custom-made training plans for their customers. Clients can reach their goals at home, in the gym, or at group fitness classes, when and where it's most convenient for them.

In this episode we talk about the company's recent 75 million dollar funding round, and how Future built its platform around accountability and personalization. We also discuss the power of the company's equipment agnostic approach.

In this episode, you'll learn:

• How Future creates an intimate coaching experience in a remote environment
• The potential for one-to-one coaching across the healthcare industry
• How Future uses technology to improve coaches' quality of life
• Why Future is so successful at retaining customers

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Rishi Mandal's Links

• Future's website
• Follow Future on Facebook
• Follow Future on Twitter
• Future is on Instagram
• Follow Rishi on Twitter
• Rishi's LinkedIn page

Today I'm joined by David Lee, Head of Samsung Next, the investment arm of the global electronics maker. Before joining Samsung, David was a Managing Partner at Refactor Capital, and a Managing Partner at SV Angel. In this episode we cover David's experience in venture capital, Samsung Next's investments in companies like Obé Fitness, Aviron, and Terra. We discuss the future of digital and connected health, wearables, and emerging opportunities in Web3. In this episode, you'll learn:

• Characteristics David looks for in investment prospects
• David's thoughts on the future of connected healthcare
• The emerging blockchain opportunities for healthcare in Web3

Links & Resources

• Obé Fitness
• Aviron
• Terra
• DAYTWO
• Glooko
• Headspace
• Noom
• Tom Brady: The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

David Lee's Links

• Refactor Capital
• Follow David on Twitter
• Samsung Next's website
• Email David

In this episode I'm joined by Steve Gutentag, Co-Founder and CEO of Thirty Madison, a human-centered healthcare company. Thirty Madison is focused on becoming the premier healthcare company for people living with chronic conditions. Their innovative model delivers better patient experiences and superior health outcomes through specialist-level offerings and a singular platform and infrastructure.

On today's podcast we discuss the company's recent $140 million funding round, its merger with women's healthcare company Nurx, and Steve shares his plan for becoming the leading platform for specialty healthcare offerings.

In this episode, you'll learn:

• Strategies for building and managing multiple brands
• How Thirty Madison is scaling access to digital healthcare
• Tips for setting up self-sustaining teams in your business

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Steve Gutentag's Links

• Thirty Madison's website
• Follow Thirty Madison on Twitter
• Nurx
• Keeps
• Facet
• Cove
• Evens
• Picnic

Today I'm joined by Sarah McDevitt, founder of Core, and Head of Mind Technology at Hyperice. Core is the easiest way to stick to a habit of meditation and breath training. Core is a handheld device that teaches different techniques via vibration, and syncs with audio from the Core app. Core gives users all the guidance they need to learn meditation and breath training practices, but in a much more tangible way.

In this episode we talk about the intersection of mindfulness and technology. Sarah explains her motivation for starting Core and how she developed the handheld meditation trainer. We also discuss the future of high performance wellness.

In this episode, you'll learn:

• Core's approach to solving their customers' biggest pain points
• How Core went from concept to a successful product launch
• Tips for navigating a merger with another company
• Sarah's strategies for expanding Core into B2B markets

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Sarah McDevitt's Links

• Core by Hyperice
• Hyperice's website
• Core Meditation app on the App Store
• Core Meditation app on Google Play
• Follow Hyperice on Twitter
• Sarah's LinkedIn page
• Contact Sarah

Today I'm joined by Jim Donnelly, CEO of Restore Hyper Wellness. Restore uses a variety of modalities, all built around the notion of hyper wellness and keeping people healthy. Under a traditional health care model a person comes in broken, and hopes to get fixed. Restore uses a preventative model to keep people from getting sick.

In this episode we chat about Restore's health and wellness centers. Jim explains how the company defines hyper wellness and his relationship to health care. We also talk about how their recent $140 million funding round will fuel expansion.

In this episode, you'll learn:

• How Restore stays ahead of their competition
• Tips for building trusting relationships with your customers
• Why Restore is successful across nearly all age groups and regions
• How Restore is scaling their franchise system with hundreds of new stores

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Jim Donnelly's Links

• Restore Hyper Wellness' website
• Follow Restore Hyper Wellness on Facebook
• Restore Hyper Wellness is on Instagram
• Follow Restore Hyper Wellness on Twitter
• Check out Restore Hyper Wellness on YouTube
• Restore Hyper Wellness' LinkedIn page

Today I'm joined by Athletic Greens CEO, Chris Ashenden. Athletic Greens brings comprehensive and convenient daily nutrition to just about everybody.

Athletic Greens' AG1 nutritional supplement provides 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. AG1 is currently sold direct-to-consumer via subscription through their online storefront.

In this episode we discuss Chris's journey from testing different formulations, to bootstrapping a business, to earning a billion dollar valuation. We also talk about the evolution of the brand, why their subscription model works, and how they plan to accelerate growth.

In this episode, you'll learn:

• Chris's keys to building trust with a skeptical audience
• How to attract great team members to your organization
• A better approach to developing and introducing new products

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Chris Ashenden's Links

• Athletic Greens
• Follow Athletic Greens on Twitter
• Follow Chris on Twitter