In this episode, Neel sits down withAndrew Flachner, founder and CEO of RealScout, to break down what it really takes to build a high-trust personal brand in 2026—and why the world’s biggest founders are investing in storytelling more than ever. Andrew shares how his business scaled into a multiple eight-figure company through relationships, and why launching a podcast became the most effective way to deepen connections, unlock partnerships, recruit talent, and create the kind of asymmetric opportunities that traditional marketing can’t replicate.

This hour is a dive deep into Neel’s frameworks for content strategy, including MOVE (Make them notice → Offer clarity → Vibes → Enable next step), along with tactical lessons on "news jacking", building a content team, incentivizing performance, and turning live events into content machines. If you're an entrepreneur, founder, or leader trying to grow influence without wasting time, this episode gives you the exact playbook.

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CHAPTERS:

00:52 – Why Andrew decided to invest in his personal brand + podcast now

01:28 – The underrated benefits: recruiting, retention, morale, and trust

02:29 – Content is relationship-building at scale (cumulative advantage)

05:13 – Podcasting = networking on steroids (unlocking higher-level relationships)

10:21 – Neel’s MOVE framework: Notice → Clarity → Vibes → Next Step

11:11 – Newsjacking strategy: how to use headlines + POV to spike views

16:58 – Punch above your weight class: “set your own table” strategy

29:40 – Hiring your first content person: Swiss army knife + performance incentives

42:07 – The wild personal story: the stranger who changed Andrew’s life

47:06 – The darkest founder moment: stepping down as CEO to save the company