In many ways, the shifting SERP can feel like uncharted territory. Thankfully, Pam Aungst Cronin from Pam Ann Marketing is drawing up the maps for AI overviews as the new frontier.

Pam says: “Focus on optimizing for AI overviews in Google, Bing, and even OpenAI’s forthcoming search engine – as well as the 10 blue links.

You can sort of think of them as one and the same because initial studies show that getting into Google’s AI overviews often means you’re ranking in the traditional 10 blue links as well.”

Are all the websites referenced in the AI overviews going to come from the first page?

“Hopefully we’re going to see that diversify a bit. This could be an opportunity for SEOs to get more exposure for smaller businesses, if you optimize specifically for the long tail queries and answers that show up in AI overviews."

Read the full transcript of Pam's interview at https://majestic.com/seo-in-2025/pam-aungst-cronin