Jade Pruett shares the importance of focusing on creating original, expert-driven content with real stories and insights - and that Google rewards value over keyword stuffing.

Discussion points include:

What does the best original content look like at the moment?

What do you mean by expert-driven content?

Can you use internal and external experts?

What kind of real stories and insights do Google prefer?

What is your preferred way of producing this type of content?

Should we try to produce vide, audio and written content at the same time?

How do you structure your content for maximum impact? (Visual content and coding)

Do you advise creating social posts from this content?

How does expert-driven content fit into a marketing strategy?