Navah Hopkins shares the importance of focusing on non-login forums to secure placements with David Bain.

Discussion points include:

What are the benefits to seeking placements on non-login forums?

What placement / content type are you referring to?

Does the size of the forum matter?

How do you select the forum that is optimal for your business?

When you talk about getting data for paid and organic creative, what data are you referring to?

Why does this bypass the need to rank organically?

How do you identify if a forum has the right audience?

What kind of feedback are you looking for on forums?

Are there any other benefits to doing this?

Should you still try to rank your organic content on Google too?