How to identify AI-generated food content, optimize email opt-ins, and build a personal brand with Emily Walker and Bjork Ostrom.

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Welcome to episode 537 of The Food Blogger Pro Podcast! This week on the podcast, we’re bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter!

Food Blogging News Roundtable: AI-Generated Food Content, Optimizing Opt-ins, and Building A Personal Brand

In our latest episode, we sat down with Bjork Ostrom and Emily Walker to talk about the future of food blogging. The main takeaway? Don’t let AI steal your thunder! We dive into why your personal stories and unique perspective are more crucial than ever to standing out. We also cover why building an email list is your most valuable asset (stop us if you’ve heard this before!) — it’s the one place you can directly connect with your audience.

So if you’re looking to create content that feels genuine and builds a real community, this episode is a must-listen. Bjork and Emily share tips for creating high-quality content that not only ranks with search engines but also earns the trust of your readers.

Three episode takeaways:

Think of AI as a tool, not a replacement: In a world where AI can write a recipe in seconds, the episode stresses that your unique voice and personal stories are what truly set you apart. Don’t just create content; share your perspective and connect with your audience on a personal level!

Email is your secret weapon: Social media algorithms can change at any time, but your email list is something you own. The conversation highlights why building a strong email list is a crucial and reliable way to communicate directly with your community and build long-term trust.

SEO and authenticity can go hand in hand: From your photos to your SEO strategy, the show explains that authenticity is key. Instead of just chasing trends, focus on creating high-quality content that solves real problems for your readers. This approach builds trust with your audience and helps you stand out with search engines.

Resources:

• Visit the Food Blogger Pro site to subscribe to our email list!
• The Truth Behind AI-Generated Food Content — From a Chef’s Kitchen
• 9 opt-in form best practices + examples from top creators — Kit
• Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K
• SEO in the age of AI: Becoming the trusted answer — Search Engine Land
• The two parts of E-E-A-T Google hasn’t told you about — Search Engine Land
• Why Keywords Alone Won’t Build a High-Performing Blog — Clariti
• Google: We’re Testing Changes To AI Mode To Encourage Clicks — Search Engine Roundtable
• Easy French Toast Recipe — Tastes Better from Scratch
• How to Build a Personal Brand as a Food Blogger — Food Blogger Pro
• Single Serve Cottage Cheese Pancake — Pinch of Yum
• Have you come across any interesting articles you’d like to share with the FBP team? Shoot Emily an email!
• Follow Food Blogger Pro on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.