This week, Meaghan host revisits key insights from a recent DARM session on advanced revenue forecasting. The episode explores four essential forecasting methods: historical data, demand-based forecasting, competitive set benchmarking, and event-driven seasonality.

Emphasizing the importance of a hybrid approach, Meaghan shares valuable tips and best practices for creating accurate business forecasts. Perfect for revenue managers, data analysts, and hospitality industry professionals preparing for 2025, this episode offers a comprehensive, data-driven guide to mastering revenue management. Tune in for an engaging and informative discussion aimed at optimizing your forecast strategies and maximizing success.

00:00 Welcome and Introduction

00:25 Reflecting on Forecasting Session

01:40 Importance of Accurate Forecasts for 2025

02:10 Revenue Management Passion

03:17 Forecasting Methods Overview

08:23 Historical Data Forecasting

14:14 Demand-Based Forecasting

19:09 Competitive Set Benchmarking

24:31 Event-Driven Seasonality

28:34 Hybrid Approach to Forecasting

29:54 Meaghan's Top Tips for Revenue Management

32:43 Conclusion and Upcoming Events