Ecommerce Playbook: Numbers, Struggles & Growth

Forecasting CAC in Uncertain Times

Listen Later

With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertainty of 2023? This week, Richard and (mostly) Taylor talk with CTC Ecommerce Data Analyst Steve Rekuc about building — and outperforming — your 2023 CAC forecast.

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
  • Want more data? Subscribe to the DTC Index for weekly updates on 27+ metrics across 5 industry verticals: https://bit.ly/3FwiSBA
  • Grab your tickets to the Ecommerce Marketing Summit from Agorapulse: https://bit.ly/3UGWU3p  
  • Get a $200 credit with Insense: https://bit.ly/3THck7S
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    72 ratings

    More shows like Ecommerce Playbook: Numbers, Struggles & Growth

    View all
    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    569 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    312 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,263 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    572 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    903 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,454 Listeners

    My First Million by Hubspot Media

    My First Million

    2,655 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,185 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    205 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    358 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    50 Listeners

    Moneywise by Hampton

    Moneywise

    658 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    24 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    11 Listeners