Social is no longer just about being social. It's a place where people buy, are entertained, become influenced or even find their dream job. And it's even poised to be a powerful search and discovery channel – look at Search Ads Campaign on TikTok.

With so much change on the horizon, how can marketers make sense of social's evolving role in their broader marketing mix? There's no one better placed to answer this question than the platforms themselves. At SocialMinds LIVE: Future Casting Social's Next 20, senior marketing leaders from TikTok joined Meta and Reddit to discuss what the future feed looks like and how marketers can equip themselves for the next decade of social.

Listen to this epsiode to discover evolving trends and features shaping the future of marketing, including:

• Why real people are the influencers of today and tomorrow
• How messaging platforms will become hot spots for advertising
• The benefits of immersing your brand in niche communities

Download our key takeaways report from SocialMinds LIVE now.