When it comes to content marketing, most businesses are guessing. "Maybe X topic will work, maybe Y keyword is good to target." Forget maybe.

Today we’re going to break down a simple, step-by-step system you can follow to get the highest possible ROI from your content marketing efforts.

It’s not enough to rank for a keyword. We need visitors that we can convert to customers.

Our guest today

Bill Widmer is an SEO-obsessed eCommerce content marketing consultant. He's worked with many brands, such as A Better Lemonade Stand, SaleHoo, and Social Media Examiner.

Listen now to learn how a real content marketing pro tackles blogging in plain english.