“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Not Tracey! She encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities. Come on in and meet Tracey!

Top takeaways from today’s episode:

• It’s okay to go against the grain.
• Your team are the stewards of your business.
• Use your voice and take up space in the room.
• Progress over perfection. You want to create a culture that normalizes, even celebrates, failures.
• Trust your intuition.

Quotes

• “Modern companies want people to show up as their most authentic self. And if your company doesn't want you to show up authentically, then it may not be the right fit for you.” (33:14-33:27 | Tracey)

• “When you really settle into who you are, the confidence just blossoms.” (33:41-33:46 | Tracey)

• “As an entrepreneur, you have to be willing to fail. You have to be willing to bring humility to the table, look yourself in the mirror and say, is this working or is it not?” (37:30-37:41 | Tracey) 

• “In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market.” (41:04-41:09 | Tracey)

Connect with Tracey Warner Halama:

Instagram Vital Proteins | https://www.instagram.com/vitalproteins/

Instagram Tracey | https://www.instagram.com/traceyhalama

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