Every closing technique you've been taught is training your prospects to resist you.

While you're focused on "Always Be Closing," your prospects are running in the opposite direction, “Avoid Being Closed.” The harder you push, the further they pull away. It's a losing game.

In Part I, we revealed why traditional closing tactics backfire and the three stages prospects go through when debating change. Now, in Part II, we're sharing the results of interviews with almost 100 top sales performers to reveal the four closing skills that your prospects will actually value. 

This isn't about manipulation or pressure. It's about having the patience to use common sense in your conversations.