Welcome to Season 2 of the Busi-Ness Podcast. Freddy and Charlie founded Wild Cosmetics, a new sustainable natural deodorant delivered straight to your door Aluminium free with compostable plastic, free refills and a 100% effective formula. I caught up with the boys on how they created such an innovative product, why design is at the heart of the brand, and how they originally came up with the idea and where the gap in the market.We talked about greenwashing, the negative impact of what is currently available on the market and how their biggest investment has gone into products and packaging. Freddy and Charlie shared with me that saying no has been the hardest skill to learn and in continuing to have focus on one product, ensuring it succeeds, has been critical to their strategy. The brand is hugely popular and highly visible on social media, in magazines and amongst celebrities. And with new products in the pipeline, I have no doubt that wild cosmetics will continue to be a success story.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Welcome to Season 2 of the Busi-Ness Podcast. Freddy and Charlie founded Wild Cosmetics, a new sustainable natural deodorant delivered straight to your door Aluminium free with compostable plastic, free refills and a 100% effective formula. I caught up with the boys on how they created such an innovative product, why design is at the heart of the brand, and how they originally came up with the idea and where the gap in the market. We talked about greenwashing, the negative impact of what is currently available on the market and how their biggest investment has gone into products and packaging. Freddy and Charlie shared with me that saying no has been the hardest skill to learn and in continuing to have focus on one product, ensuring it succeeds, has been critical to their strategy. The brand is hugely popular and highly visible on social media, in magazines and amongst celebrities. And with new products in the pipeline, I have no doubt that wild cosmetics will continue to be a success story. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 2 of the Busi-Ness Podcast. Freddy and Charlie founded Wild Cosmetics, a new sustainable natural deodorant delivered straight to your door Aluminium free with compostable plastic, free refills and a 100% effective formula. I caught up with the boys on how they created such an innovative product, why design is at the heart of the brand, and how they originally came up with the idea and where the gap in the market.We talked about greenwashing, the negative impact of what is currently available on the market and how their biggest investment has gone into products and packaging. Freddy and Charlie shared with me that saying no has been the hardest skill to learn and in continuing to have focus on one product, ensuring it succeeds, has been critical to their strategy. The brand is hugely popular and highly visible on social media, in magazines and amongst celebrities. And with new products in the pipeline, I have no doubt that wild cosmetics will continue to be a success story. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Freddy Ward and Charlie Bowes-Lyon, Co-Founders of Wild Cosmetics.

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Entrepreneurship

Marketing

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.  Hosted on Acast. See acast.com/privacy for more information.

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.&nbsp; Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Freddy Ward and Charlie Bowes-Lyon, Co-Founders of Wild Cosmetics.

Freddy Ward and Charlie Bowes-Lyon, Co-Founders of Wild Cosmetics.

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