Creatives Rule the World

From $400/Week to 8-Figure Exit: Sue Bryce's Brutal Truth About Making Money as an Artist


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Sue Bryce didn't sugarcoat anything in this raw, transformative conversation about what it really takes to build wealth as a creative entrepreneur. From scraping by on $400 a week as a talented photographer to selling her photography education business for eight figures, Sue shares the brutal truths most artists never hear about pricing, selling, and building a sustainable creative business.

This episode tackles the biggest challenges creative entrepreneurs face: charging what you're worth, the difference between personal brand vs. business, why most creative business partnerships fail, and how to sell your art without selling your soul. Sue reveals her 7-year creative cycles, shares why she believes "creation is the opposite of competition," and delivers the hard truths about what separates struggling artists from wealthy ones.

If you're ready to stop playing small with your creative work and start building real wealth from your art, this episode will shift everything you believe about money, value, and what's possible as an artist.

In this episode, you'll discover:

  • [04:51] The moment Sue realized she had to choose between staying broke or learning to monetize her art
  • [05:41] Sue's alignment test - how to know if you truly believe in the value of what you're selling
  • [11:21] Why most talented artists struggle to sell their work (and it's not what you think)
  • [16:26] The difference between marketing and selling - and why artists confuse the two
  • [20:29] Personal brand vs. business: Why Sue wishes she'd built her personal brand from day one
  • [24:44] The partnership trap that almost killed Sue's creativity and why she'll never do it again
  • [32:43] Sue's 7-year creative cycles and how recognizing them transformed her business decisions
  • [35:00] The final advice that will change how you see your value as an artist

Here are the resources mentioned in the show:

  • Sue Bryce Photography
  • Follow @suebrycephotographer on Instagram
  • Creative Force of Nature Mastermind Retreat - October 6-8, 2025 at Scottsdale, AZ

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

  1. Click here to review the show on Apple podcast or your favorite platform
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  3. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews


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Creatives Rule the WorldBy Tracy Matthews

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