In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for buyer lead accountability, and his innovative squad leader structure that scales mentorship across his growing team.

(00:00:00) Introduction

(00:03:00) Lead Generation Strategy: Why Google Ads Over Facebook

(00:06:00) The Money Time System: Accountability for Lead Follow-Up

(00:10:00) The Squad Leader Framework: Scaling Mentorship

(00:12:00) Growing to 600+ Transactions While Maintaining Quality

(00:13:00) Hiring Kylie: Finding the Right Sales Manager

(00:15:00) Training New Agents: Bootcamp + Reside Platform Integration

(00:19:00) Personal Habits and Work-Life Balance with a Young Child

(00:21:00) Common Mistakes Team Leaders Make

(00:23:00) Advice for Team Leaders: Forecasting Growth and Profitability

(00:25:00) Team Leader Split Philosophy: Everyone Pays the Same

Links and Resources:

• Move Team (MUVE Team)
• John Rota on Facebook
• Reside Platform