How Does Rebranding Shape Gym Success?

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.

In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym.

Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in client sign-ups, with closures rising from 5-6 per month to 9-11.

He sheds light on how individualized coaching, movement assessments, and consistent follow-up have transformed his approach, helping clients address pain management and personalized fitness goals. He also underscores the impact of business coaching and structured systems, stressing the necessity of having solid operational foundations before exploring paid advertising.

Suppose you're navigating the challenges of rebranding or considering paid marketing. In that case, this episode provides practical lessons on enhancing your systems, refining your intake process, and ensuring that every lead is met with professionalism and care.

00:00 Intro

00:10 Chris’s Gym Journey and Challenges

05:47 Transition to Organic Marketing and Improved Results

08:38 Differences in Paid Marketing Approaches

12:10 Importance of Long-Term Marketing and Sales Processes

22:05 Advice for Gym Owners Considering Paid Marketing

Tune in to discover actionable insights from Chris’s experience that can help your gym grow effectively without compromising client experience.